Kellanova
Bringing a three-year strategy to life
Working with Kellanova’s Wrexham plant to create a distinctive visual identity that brings its three-year strategy to life, communicating the priorities and key components behind the plant’s future success.
The challenge
Kellanova’s Wrexham plant wanted to communicate its strategy for the next three years in a way that would be clear, engaging and memorable for teams across the site.
The challenge was to take the different elements of the strategy and bring them together within one strong visual concept that employees could recognise, understand and connect with.
Our approach
Working closely with Liam and the Kellanova team, we explored the plant’s strategy, priorities and the key components considered essential to its continued success.
From there, we developed a creative CBN that brings these elements together within one cohesive visual identity. The concept incorporates a distinctive Welsh dragon, creating a strong connection to the Wrexham plant and its Welsh roots while representing the direction of the business over the next three years.
The results
The completed CBN was launched across Kellanova’s Wrexham plant, creating a memorable visual representation of its three-year strategy that can be used to communicate and reinforce its direction across the site.
Three-year
strategy
Turning a detailed strategic plan into a clear and memorable visual concept.
Proudly
Wrexham
Incorporating a distinctive Welsh dragon that connects the concept to the plant’s Welsh roots.
Created for
the team
Developing a visual identity designed to communicate the strategy consistently across the plant.
Stronger
communication
Making the plant’s strategic priorities easier to understand, recognise and communicate across teams.
Services delivered
- Graphic design
- Strategy
- Creative concept
- Visual identity