As Rowe & Bear has grown, so has the amount of information we share with our clients. Website reports, performance updates, project files and ongoing work can quickly become spread across emails and different platforms, making it harder than it should be to find something when you need it.
So, we’ve created a better way to bring everything together. The new Rowe & Bear client portal gives our clients a private online space to access important information about their website and the work we’re carrying out for them.
We’ve built the portal around the way we actually work with clients, with a simple objective: make it easier to see what we’re doing, access important information and understand performance.
Everything in one place
The first version of the portal focuses on the information our clients need most frequently. Depending on the services we’re providing, clients can access website reports, performance updates and project files through their own private area.
For businesses using our website management services, it provides a central place for ongoing website reports rather than those reports disappearing into an inbox each month. For clients working with us on SEO and wider marketing activity, it gives us a platform for bringing more performance information together.
Each client area is private, so clients only see the reports, files and information assigned to their account.
Making our work more visible
A lot of the work we do happens behind the scenes. Website updates, backups, security monitoring, SEO improvements and ongoing optimisation aren’t necessarily things a client sees happening day to day, even though they’re an important part of maintaining and improving their digital presence.
The portal gives us a better way to make that work visible without filling inboxes with more emails. It also provides a clearer record of the ongoing activity taking place, particularly for clients using our website management and ongoing marketing services.
More importantly, we want reporting to increasingly focus on what matters commercially. Traffic, rankings and impressions are useful, but ultimately we want to understand how marketing contributes to enquiries, opportunities, sales and growth. It’s something we’ve also explored in our article about why websites can generate traffic without generating enough enquiries.
This is just version 1.0
We’ve deliberately started with the foundations rather than trying to build everything at once. The first version provides secure client access, website reports, performance updates and files, but we already have plenty planned for what comes next.
Longer term, we want to make it easier for clients to connect marketing activity with the business results it produces, giving a clearer picture of performance rather than simply presenting more data.
Because we’re developing the portal ourselves, we can continue shaping it around how our clients actually use it. Existing clients will also be able to help influence what we build next through their feedback.
Part of how Rowe & Bear is evolving
The portal is a relatively small addition in itself, but it reflects a much bigger part of how we’re developing Rowe & Bear. Our work increasingly connects branding, web design, SEO, digital marketing and ongoing website management around one objective: helping businesses achieve measurable, sustainable growth.
For our longer-term Growth Partnerships in particular, having one central place for reports, performance information and ongoing work gives us a foundation we can continue building on.
Technology shouldn’t make working with an agency more complicated. It should make communication clearer, information easier to access and conversations about performance more useful. That’s what we’re building the Rowe & Bear client portal to do.
Already a Rowe & Bear client?
If you’ve been given access to the new portal, you can start using it now. We’ll continue improving it over the coming months, and we’d genuinely like to hear what you find useful and what you’d like us to add next.
If you’re considering working with Rowe & Bear and want a more joined-up approach to your website and marketing, book a discovery call with our team to discuss your business and where you want to go next.