Wern Vets

A subtle yet strategic brand refresh and the launch of a fully optimised new website helped this long-standing rural veterinary practice maintain trust, preserve rankings, and modernise their digital presence across North Wales.
Wern Vets Branding

The Brief

Wern Veterinary Surgeons is a respected RCVS-accredited mixed practice with roots going back over 40 years. Based in Ruthin, with additional branches across Denbigh, Bala, Abergele, Llanrwst and Gaerwen, the practice has grown from its farm-animal origins to now serve small animals and equine clients too.The team approached us for a brand and website refresh that would modernise their image while preserving the familiarity and heritage that generations of clients have come to trust. It was essential that the new website not only reflected the updated brand, but also retained their strong search engine visibility across multiple locations.

The Solution

We began with a careful brand refresh, keeping the trusted Wern Vets name and recognisable logo structure, but modernising the look and feel with cleaner lines, flattened shapes, and a refined colour palette. This allowed us to evolve the brand while ensuring existing clients still recognised it instantly.

With the new branding in place, we turned our attention to the website. Built with usability and performance in mind, the new site provides a mobile-friendly, easy-to-navigate experience for clients across all their locations. Key services were clearly structured, contact points simplified, and branch information made easily accessible.

One essential feature was the inclusion of a scrolling emergency message bar at the top of the site, ensuring that the practice’s 24-hour emergency care service is clearly visible and accessible from every page. For a veterinary practice serving rural areas, making emergency contact easy and immediate was a key priority.

As part of our approach to web design North Wales, we always ensure that local visibility and technical SEO are a priority. For Wern Vets, we carried out a full SEO audit and implemented 301 redirects for all existing high-ranking pages, preserving their presence across Google search and ensuring a seamless transition from old to new.

The result is a clean, professional, and future-ready website that reflects the warmth, care, and expertise of the Wern Vets team, supporting them as they continue to grow and serve communities across the region.

Wern Vets Website Design
Ready to modernise your brand or website without losing your local presence?

Nathan

Founder & MD

We can help. Whether you’re looking to refresh your identity or build a site that reflects your values and works hard behind the scenes, we’ll guide you every step of the way.

Book a discovery call with Nathan, or reach out to the studio at 01745 289325 or email hello@rowe-and-bear-3.onyx-sites.io.

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