Dicks Shoe Store
The Brief
Dick’s Shoe Store, a beloved local business trading on Anglesey since 1971, approached us to modernise their brand and extend their retail offering online. They wanted to honour their legacy while reaching new audiences, particularly younger shoppers, and provide customers with a seamless way to browse and buy shoes from anywhere.
The Solution
We began with a strategic rebrand, retaining the warmth and familiarity of the Dick’s Shoe Store name while evolving its visual identity to feel fresh and relevant in today’s market. The new logo, colour palette, and typography were carefully developed to reflect both heritage and modernity, creating a brand that feels at home both in-store and online.
With the brand refreshed, we turned our focus to designing and developing a fully responsive eCommerce website. The user journey was crafted to reflect the same welcoming experience customers receive in-store, making it easy to browse and navigate. Each product page was designed with high-quality photography and detailed descriptions to support confident purchasing decisions. A secure, streamlined checkout process was implemented to build trust and ensure hassle-free transactions. Crucially, the site was optimised for mobile from the ground up, ensuring a smooth and enjoyable experience across all devices.
The result is a robust, future-ready online store that captures the heart of Dick’s Shoe Store, allowing loyal customers and new audiences alike to shop with ease and confidence.

Ready to modernise your brand or launch an online store?
We can help. Whether you need a full rebrand or an eCommerce site that connects with today’s customers, we’ll guide you every step of the way.
Book a discovery call with Nathan, let’s talk about your goals and how we can help your business grow.
You can also call the studio on 01745 289325 or email hello@rowe-and-bear-3.onyx-sites.io.
