Eco Retreats
Restoring visibility and driving direct bookings
Helping Eco Retreats recover lost Google visibility with a new booking website and SEO strategy designed to improve the customer journey and increase direct bookings.
The challenge
Eco Retreats is an off-grid glamping destination set across 50 acres of natural surroundings. Their existing website had become outdated, making it difficult for visitors to explore the retreats and complete a booking.
At the same time, the website had lost important Google rankings, with unresolved technical issues and no clear SEO strategy limiting organic visibility and traffic.
The challenge was to improve both sides: create a better booking experience for guests while rebuilding the search visibility needed to attract them in the first place.
Our approach
We started with a comprehensive SEO audit to identify the technical issues affecting the website, followed by keyword and competitor research to establish a clearer search strategy.
We then redesigned the website from the ground up, creating a modern, image-led experience that showcases the individual retreats while making the journey from discovery to booking as simple as possible.
SEO was built into the new website from the outset, including improved site structure, keyword targeting, metadata, technical optimisation and ongoing content improvements.
The results
Eco Retreats now has a stronger digital platform designed around search visibility, customer experience and direct bookings, providing the foundations for sustainable organic and commercial growth.
Improved search
foundations
Resolving technical issues and creating a clear SEO strategy around commercially valuable searches.
Better booking
journey
Simplifying the customer experience from discovering a retreat through to making a reservation.
Increased online
visibility
Strengthening organic search performance to help more potential guests discover Eco Retreats online.
Built for
long-term growth
Combining ongoing SEO with a website designed to increase traffic, direct bookings and revenue over time.
Ongoing SEO partnership
Our work continues beyond the website launch. We provide ongoing SEO and website management, monitoring performance, improving content and identifying new opportunities to increase Eco Retreats’ visibility in the competitive UK glamping market.