Archwiliad SEO

Discover what's holding your website back

If your website isn’t generating the enquiries, traffic or rankings you’d expect, understanding why is the first step towards improving performance.

An SEO Audit provides a comprehensive review of your website, helping to identify technical issues, content opportunities and search visibility challenges that may be preventing your business from reaching its full potential.

Whether you’re planning a new SEO campaign, launching a website or simply want an independent review of your current performance, we’ll provide clear, practical recommendations to help you move forward with confidence.

Why an SEO audit matters

Many websites struggle to perform because of issues that aren’t immediately obvious. Slow loading speeds, technical errors, poor site structure, duplicate content or missed optimisation opportunities can all impact your visibility in search engines.

An SEO Audit helps uncover these issues, giving you a clearer understanding of what’s working, what’s holding your website back and where improvements will have the greatest impact.

Rather than relying on guesswork, you’ll receive a prioritised roadmap designed to improve your website’s performance and support long-term growth.

What makes an effective SEO Audit?

A valuable SEO Audit should do more than highlight technical issues. It should provide a clear understanding of how your website is performing, identify opportunities for improvement and prioritise the actions that will have the greatest impact on your search visibility and business growth.

Comprehensive analysis

Every aspect of your website should be reviewed, from technical performance and content quality to user experience and search visibility.

Clear priorities

Not every issue has the same impact. A good audit identifies what should be addressed first, helping you focus on the improvements that matter most.

Commercial focus

Recommendations should support your business objectives, not just improve technical SEO metrics.

Actionable recommendations

An audit should provide practical, easy-to-understand advice that can be implemented with confidence.

Data-driven insights

Recommendations should be based on real performance data, competitor analysis and industry best practice rather than assumptions.

A roadmap for growth

A great SEO Audit doesn’t simply identify problems. It provides a clear plan for improving rankings, increasing organic traffic and generating more enquiries over time.

What's included in your SEO audit?

Every website is different, which is why every SEO Audit is tailored to your website, industry and business objectives. Depending on your requirements, your audit may include:

Technical SEO Audit

Identify indexing, crawling, redirects, broken links and other technical issues affecting your website's performance.

Website Performance Review

Assess loading speeds, Core Web Vitals and overall website performance.

On-page SEO analysisOn-page SEO analysis

Review page titles, meta descriptions, headings, content structure and keyword targeting.

Keyword performance review

Analyse your current keyword rankings and identify opportunities for future growth.

Competitor analysis

Benchmark your website against your competitors and identify opportunities to strengthen your search visibility.

Internal linking review

Identify opportunities to improve website architecture, navigation and internal linking.

Content audit

Review your existing content to identify gaps, duplication and optimisation opportunities.

Mobile usability review

Assess your website's mobile experience to ensure it performs well across all devices.

User experience assessment

Identify usability issues that could be affecting engagement, conversions and search performance.

Local SEO review

Where applicable, assess your Google Business Profile, local search visibility and location-based optimisation.

Prioritised action plan

Receive a clear list of recommendations, prioritised by impact to help you focus on what matters most.

Comprehensive audit report

A detailed report explaining our findings in plain English, with practical recommendations rather than unnecessary technical jargon.

Our SEO audit process

Every SEO Audit follows a structured process designed to uncover opportunities and provide practical recommendations that support long-term growth.

Discovery

We take the time to understand your business, your objectives and any current SEO challenges.

Analyse

Using industry-leading SEO tools alongside manual analysis, we assess every aspect of your website's search performance.

Identify

We uncover technical issues, content opportunities and areas that may be limiting your search visibility.

Prioritise

Every recommendation is ranked by impact, helping you understand where improvements should be made first.

Report

We present our findings in a clear, easy-to-understand report, explaining every recommendation and answering any questions you may have.

Improve

Whether you implement the recommendations yourself or partner with Rowe & Bear, you'll have a clear roadmap for improving your website's SEO performance.

SEO projects

Recent SEO projects

We’ve helped businesses across a wide range of industries improve their search visibility through detailed SEO audits, technical optimisation and long-term SEO strategies.

Eco Retreats

Following lost rankings and technical SEO issues, we rebuilt Eco Retreats' search foundations and developed an ongoing strategy.

Darllen Mwy

Active CCTV

Starting with a stronger digital presence for a North Wales CCTV business, our long-term SEO strategy helped Active CCTV expand nationally, achieving almost 20 #1 Google rankings for specialist commercial searches.

Darllen Mwy

Servos

Our partnership with Servos began when it was primarily a local exterior cleaning company. Through web design, SEO, content and ongoing strategy, we've helped increase visibility, generate enquiries and support its expansion across the region and into new specialist markets.

Darllen Mwy

Williams a Williams

We combined a new website with local SEO to strengthen visibility for commercially valuable skip hire searches across multiple locations in North West Wales.

Darllen Mwy

Cwmnïau a sefydliadau rydym yn falch o weithio gyda nhw

"Website was not ranking and SEO was non existent, fast forward 3 and a half years and we are now ranking Nationally in top spot for almost 20 niche searches and the website enquiries are responsible for over 50% sales."

"I could not recommend Rowe & Bear enough!!! The over all look of my website was above and beyond my expectations that was mostly down to Nathan helping me execute my vision. Highly recommended for an eccmmerce website"

Why work with Rowe & Bear?

Many SEO audits generate pages of technical data without explaining what it actually means for your business.

At Rowe & Bear, we focus on delivering audits that are practical, understandable and commercially focused. Rather than overwhelming you with technical jargon, we explain our findings clearly, prioritise the improvements that will have the biggest impact and provide actionable recommendations that support your long-term business goals.

Whether you’re planning an SEO campaign, reviewing your current website or evaluating another agency’s work, our SEO Audit provides the clarity and confidence to make informed decisions.

Frequently asked questions

What is an SEO Audit?

An SEO Audit is a comprehensive review of your website that identifies technical issues, optimisation opportunities and factors affecting your search engine rankings.

How long does an SEO Audit take?

Most SEO Audits are completed within 5–10 working days, depending on the size and complexity of your website.

Will I receive a report?

Yes. You'll receive a detailed report outlining our findings, recommendations and suggested priorities in plain English.

Can you implement the recommendations?

Yes. We can implement the recommendations for you or work alongside your existing marketing team or web developer.

How often should I have an SEO Audit?

We recommend carrying out an SEO Audit at least once a year, or whenever you launch a new website, experience a drop in rankings or begin investing in SEO.

Is an SEO Audit suitable for ecommerce websites?

Yes. We regularly audit ecommerce websites, identifying opportunities to improve technical SEO, product pages, category pages and overall search performance.

Turning SEO insight into action

An SEO audit shouldn’t simply produce a long list of errors. It should give you a clear understanding of what’s holding your website back, where the strongest opportunities exist and what needs to happen next.

We assess your website across technical SEO, content, search visibility, website structure, performance and competitors, then prioritise our findings according to their potential impact. This helps separate the issues that genuinely matter from those unlikely to make a meaningful difference.

The result is a clear, practical roadmap that can guide future SEO activity, whether improvements are implemented by your own team or form the starting point for an ongoing SEO campaign with Rowe & Bear.

SEO audits across the UK

Although we’re based in North Wales, we provide professional SEO Audits for businesses across the UK.

Whether you’re a local business, an ecommerce retailer or a national organisation, we’ll provide an independent assessment of your website and a clear roadmap for improving your search performance.

Explore our SEO services

Ready to understand how your website is performing?

Our comprehensive SEO Audits provide clear, actionable recommendations that help you improve rankings, increase organic traffic and generate more enquiries.