Eco Retreats
Eco Retreats, nestled in the heart of nature, offers a serene escape with only three private eco retreats spread across 50 acres of tranquil landscape. With a commitment to preserving the environment and ensuring guest privacy, Eco Retreats approached Rowe & Bear to design and develop a booking website that would seamlessly connect guests with their secluded yurts and unique outdoor amenities.
- Web Design
- Web Development
- eCommerce
- SEO
- Website Management
Unveiling the why behind eco retreats' online visibility and identifying strategic keywords for enhanced search performance
Background: Eco Retreats faced a significant setback in their online visibility due to a decline in search engine rankings. The outdated website and technical issues not only affected user experience but also resulted in a loss of keyword positions, leaving Eco Retreats struggling to maintain visibility in search engine results pages (SERPs). With a lack of clarity on which keywords to target and how to improve their rankings, Eco Retreats sought the expertise of Rowe & Bear to devise an effective SEO strategy.
Challenge: The challenge for Eco Retreats was twofold: firstly, to identify the underlying reasons for the decline in search engine rankings and secondly, to devise a comprehensive SEO strategy to regain lost visibility and improve organic traffic. With a lack of direction and understanding of their target keywords, Eco Retreats needed guidance to navigate the complexities of SEO and establish a strong online presence.
Solution: Rowe & Bear began by conducting a thorough SEO audit to assess Eco Retreats’ current search engine rankings, industry landscape, and competitor strategies. This audit provided valuable insights into the factors contributing to their decline in rankings and helped identify areas for improvement.
Following the audit, Rowe & Bear proceeded with keyword research to identify strategic keywords that would resonate with Eco Retreats’ target market and align with their services. By understanding how their target audience searches for content and services related to eco retreats, Rowe & Bear was able to pinpoint high-value keywords to focus on.
A modern, image lead design design to showcase their retreats simple booking UX with clear using journey to encourage bookings.
Challenge: Faced with an outdated website that hindered their online visibility and booking capabilities, Eco Retreats needed a comprehensive solution to revitalise their digital presence. The challenge lay in not only creating a visually appealing and user-friendly booking platform but also addressing the technical shortcomings that had caused a decline in their online performance.
Solution: We undertook the task of not only redesigning Eco Retreats’ website but also revitalising its underlying infrastructure to ensure optimal performance and functionality. The key components of the solution included:
- Modern Redesign: Developing a fresh and modern website design that aligns with Eco Retreats’ brand and showcases the natural beauty of their retreats.
- Technical Overhaul: Conducting a thorough audit of the existing website to identify and address technical issues that were impacting performance. This included improving site speed, resolving compatibility issues, and implementing best practices for SEO to regain lost Google rankings.
- Enhanced Booking System: Implementing a robust and intuitive booking system that simplifies the reservation process for guests while providing Eco Retreats with the necessary tools to manage bookings efficiently.
- Responsive Design: Ensuring the website is fully responsive across all devices, allowing guests to access and book retreats seamlessly from desktops, tablets, and smartphones.
A seamless booking website with an SEO strategy to regain previous and new rankings
Outcome: The collaborative efforts between Eco Retreats and Rowe & Bear have resulted in a transformative outcome. The new website not only addresses the shortcomings of the old site but also exceeds expectations in terms of performance and user experience. With a modern design, enhanced functionality, and improved technical infrastructure, Eco Retreats’ website now offers guests a seamless booking experience that aligns with the tranquillity and beauty of their retreats.
Additionally, the culmination of the SEO research and strategy process resulted in a clear roadmap for Eco Retreats to improve their online visibility and search engine rankings. By addressing technical issues, conducting comprehensive keyword research, and identifying strategic keywords, Eco Retreats was equipped with the tools and insights needed to enhance their SEO efforts.
The implementation of targeted keywords across their website will help significantly improve Eco Retreats’ search engine rankings. It will help Eco Retreats regain lost keyword positions and lead to an increase in organic traffic to their website. With a well-defined SEO strategy in place, Eco Retreats will be able to establish a stronger online presence, attract more qualified traffic, and ultimately drive bookings for their eco retreats.
Does your website need a booking website?
We can help. By taking the time to understand the current problems with website and your business goals, we can provide a bespoke website redesign ensuring your business continues to grow.
