Dick's Shoe Store

Taking an established local retailer online

Helping Dick’s Shoe Store modernise its brand and launch a new ecommerce website, reaching new customers and increasing sales while staying true to more than 50 years of heritage.

The challenge

Dick’s Shoe Store has been trading on Anglesey since 1971, building a loyal customer base and strong reputation within the local community.

The business wanted to modernise its brand and take its retail offering online, creating an opportunity to reach customers beyond the physical store while appealing to a new generation of shoppers.

The challenge was to modernise the business without losing the familiarity and character that existing customers already knew and trusted.

Our approach

We began by refreshing the Dick’s Shoe Store brand, evolving the logo, colour palette and typography to create a more contemporary identity while retaining its established character.

We then designed and developed a bespoke ecommerce website that brought the in-store experience online. The website was designed to make browsing products simple across desktop and mobile, with clear product information and a streamlined checkout journey.

Together, the refreshed brand and ecommerce platform gave Dick’s Shoe Store a stronger foundation for reaching new audiences and growing online.

The results

The project transformed Dick’s Shoe Store’s digital presence, creating a modern brand and ecommerce platform that reaches new customers, supports online sales and complements its established physical retail business.

50+ years
of heritage

Modernising a business established in 1971 without losing the identity customers already recognised.

New online
audience

Opening the business to customers beyond Anglesey through a dedicated ecommerce platform.

Increased
sales

Creating an additional sales channel designed to generate revenue and support continued business growth.

Modern shopping
experience

Creating a simple, user-friendly online shopping experience that makes it easier for customers to browse and buy across all devices.

“I could not recommend Rowe & Bear enough!!! Nathan was very patient and helped me through each and every step always keeping me in the loop and updating me on the process of the site, he made everything so easy as I'm not the most technical of people!!! The over all look of my site was above and beyond my expectations that was mostly down to Nathan helping me execute my vision. Highly recommended”

An ongoing partnership

Following the launch, we continue to support Dick’s Shoe Store through website management and digital marketing, helping its online presence evolve alongside the business.

Services delivered

Ready to build a stronger brand?

Whether you’re refreshing an existing identity or need a new brand and website, we’ll help you communicate with clarity, consistency and purpose.