Marketing Project Stages.
Understanding what goes into a marketing project.
Proposal
All projects start with a proposal.
Definiton
At the start of any project we make sure it is “defined” in specific, actionable terms to facilitate informed actions and decision making.
01
Scope
Project scope outlines the services we propose to make sure the goals and deliverables are met.
02
Budget
From the outset we are transparent with our professional fees for the project outlined in the proposal we deliver.
03
Timeframe
All projects have clear timeline to keep them organised and make sure a project is delivered on time.
04
Discovery.
Understanding the project, it’s goals and your company is the exciting stage of getting to know you.
User Profiles
Let’s get to know each other. Here we define primary and secondary customers,
surfacing their jobs, challenges, and pain points.
05
Business Goals
Your side of the story. Our job is to craft platforms that align goals with your customers
needs. This is where we dig into your objectives for the platform.
06
Brand Story
We’ll help define the brand through key attributes including: voice & tone and look & feel.
07
Create.
Creating is the exciting step to launching a brand and is the foundation to making sure a brand is professional, recognisable and unique.
Research
Collecting research give us the information we need to set guidelines for a branding/marketing strategy that aligns with the business goals and objectives
08
Strategy
09
Brand Naming
We work with you to create a brand name that aligns with the business strategy, reinforces the brand and also is available across all platforms and has no trademarks already in place.
10
Branding
We create brands that express a company’s personality and values, building a
comprehensive and consistent experience that resonates with customers and nurtures lasting
relationships.
11
Logo Design
A companies logo is a crucial part of a brand so we make sure it conveys the right image and message that the company/brand are trying to convey.
12
Graphic Design
We can create visual content and marketing material that aligns with your branding to communicate a message to your chosen audience.
13
Photography/Videography
14
Build.
Building is when we bring a brand to life online and we make sure a website or app aligns with the objectives of the company and delivers a ROI.
Grow.
Growing is an ever evolving process. We make sure through our results driven marketing services that a strategy is put in place to cultivate constant growth.
