{"id":43007,"date":"2026-09-13T09:13:44","date_gmt":"2026-09-13T08:13:44","guid":{"rendered":"https:\/\/roweandbear.co.uk\/?page_id=43007"},"modified":"2026-09-13T10:03:05","modified_gmt":"2026-09-13T09:03:05","slug":"generative-engine-optimisation","status":"publish","type":"page","link":"https:\/\/roweandbear.co.uk\/cy\/capabilities\/seo\/generative-engine-optimisation\/","title":{"rendered":"GEO (Generative Engine Optimisation)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43007\" class=\"elementor elementor-43007\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1deaf6 e-flex e-con-boxed e-con e-parent\" data-id=\"c1deaf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c74c2a1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c74c2a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">GEO | Generative Engine Optimisation <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c446432 elementor-widget elementor-widget-heading\" data-id=\"c446432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Helping your business get found in AI search\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea83c50 uael-mobile-button-halign-left uael-button-stack-mobile uael-button-halign-left elementor-widget 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Service<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-17c2ea4 uael-dual-button-1\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"https:\/\/roweandbear.co.uk\/discovery-call\/\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon- elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.1.text\" data-elementor-inline-editing-toolbar=\"none\">Book a Discovery Call<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2aafc1 elementor-widget elementor-widget-shortcode\" data-id=\"c2aafc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><link data-noptimize=\"1\" data-no-optimize=\"1\" data-no-minify=\"1\" data-no-defer=\"1\" rel=\"stylesheet\" href=\"https:\/\/cdn.trustindex.io\/assets\/widget-presetted-css\/v2\/111-dark-minimal.css\" media=\"all\"><pre class=\"ti-widget\"><div style=\"opacity: 0; height: 0 !important; overflow: hidden !important\" class=\" ti-widget ti-no-profile-img \" data-layout-id=\"111\" data-layout-category=\"button\" data-set-id=\"dark-minimal\" data-pid=\"eff92f980b83149f3e5695a891e\" data-language=\"en\" data-close-locale=\"Close\" data-rich-snippet=\"f2d51d520279ga38\" data-css-version=\"2\" data-size=\"0.95\" > <div class=\"ti-widget-container\"> <div class=\"ti-header ti-header-grid source-Google\" > <div 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src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV_A3fkxQpvCT5XY-c9YSR7UUsllOv7cM-LgVhCHseh1t1hvwYIig=w30-h30-c-rp-mo-br100\" srcset=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV_A3fkxQpvCT5XY-c9YSR7UUsllOv7cM-LgVhCHseh1t1hvwYIig=w60-h60-c-rp-mo-br100 2x\" alt=\"Eternal Media profile picture\" loading=\"lazy\" \/> <\/div> <\/div> <\/div> <div class=\"ti-mob-row\"> <span class=\"ti-stars\"> <img loading=\"lazy\" decoding=\"async\" class=\"ti-star skip-lazy\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/> <\/span> <span class=\"nowrap\"><strong>5.0 Google<span class=\"ti-separator\"><\/span>29 reviews<\/strong><\/span> <\/div> <\/div> <\/div> <\/div> <\/div> <\/pre><style class=\"scss-content\">@media (max-width:479px){.ti-widget[data-layout-id='111'][data-set-id='dark-minimal'][data-pid='eff92f980b83149f3e5695a891e'] 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.ti-profile-img:not(:first-child){margin-left:-11.4px !important}.ti-widget[data-layout-id='111'][data-set-id='dark-minimal'][data-pid='eff92f980b83149f3e5695a891e'] .ti-profile-img img{width:28.5px !important;height:28.5px !important}.ti-widget[data-layout-id='111'][data-set-id='dark-minimal'][data-pid='eff92f980b83149f3e5695a891e'] .ti-profile-img .ti-profile-img-sprite{width:28.5px;height:28.5px}<\/style><script>\n(function () { if (window.tiLoaderFallback) { return; } window.tiLoaderFallback = true; function tiLoadLoader() { if (window.TrustindexWidget || document.querySelector('script[src*=\"https:\/\/cdn.trustindex.io\/loader.js\"]')) { return; } let script = document.createElement(\"script\"); script.async = true; script.src = \"https:\/\/cdn.trustindex.io\/loader.js\"; script.setAttribute(\"data-ccm-injected\", \"1\"); document.head.appendChild(script); } if (\"loading\" === document.readyState) { document.addEventListener(\"DOMContentLoaded\", tiLoadLoader); } else { tiLoadLoader(); } })();\n<\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b353a88 e-flex e-con-boxed e-con e-parent\" data-id=\"b353a88\" data-element_type=\"container\" data-e-type=\"container\" id=\"service\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42a114c e-con-full e-flex e-con e-child\" data-id=\"42a114c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb57d90 elementor-widget elementor-widget-heading\" data-id=\"cb57d90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">AI visibility<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25645da elementor-widget elementor-widget-text-editor\" data-id=\"25645da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Build visibility across generative AI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e285205 e-con-full e-flex e-con e-child\" data-id=\"e285205\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-711e010 elementor-widget elementor-widget-heading\" data-id=\"711e010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Entity authority<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d38674 elementor-widget elementor-widget-text-editor\" data-id=\"7d38674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strengthen how AI understands your brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8267ae8 e-con-full e-flex e-con e-child\" data-id=\"8267ae8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e2f03 elementor-widget elementor-widget-heading\" data-id=\"56e2f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Content optimisation\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a03ce0 elementor-widget elementor-widget-text-editor\" data-id=\"9a03ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCreate content AI can understand and reference\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f4445d e-con-full e-flex e-con e-child\" data-id=\"6f4445d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f6dd elementor-widget elementor-widget-heading\" data-id=\"d51f6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Measurable growth\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fea64 elementor-widget elementor-widget-text-editor\" data-id=\"13fea64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Turn AI visibility into business opportunities<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24b436f1 e-flex e-con-boxed e-con e-parent\" data-id=\"24b436f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6856ab0 e-con-full e-flex e-con e-child\" data-id=\"6856ab0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7757b6ff elementor-widget elementor-widget-text-editor\" data-id=\"7757b6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The way people discover businesses online is changing. Alongside traditional search engines, people are increasingly using generative AI platforms to research companies, compare products and services, ask for recommendations and make decisions.<\/p><p>Generative Engine Optimisation (GEO) focuses on improving how clearly your business, expertise and authority are represented across the information sources that generative AI systems can use and understand. It considers not only your website, but the wider digital signals that help establish who your business is, what you specialise in and why you should be considered a credible source.<\/p><p>At Rowe &amp; Bear, we help businesses strengthen their visibility across this changing search landscape through better content, stronger entity signals, authoritative third-party mentions and a more consistent online presence. The objective is to give your business the strongest possible foundations for being discovered, understood, cited and recommended as AI becomes a more important part of how customers search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148c0e9 e-flex e-con-boxed e-con e-parent\" data-id=\"148c0e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64a95f01 e-con-full e-flex e-con e-child\" data-id=\"64a95f01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17a9587b elementor-widget elementor-widget-heading\" data-id=\"17a9587b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why GEO matters\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a17f682 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a17f682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57db1014 e-con-full e-flex e-con e-child\" data-id=\"57db1014\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cefd69 elementor-widget elementor-widget-text-editor\" data-id=\"22cefd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search is no longer limited to a list of websites. Potential customers can now ask AI platforms detailed questions, request comparisons, research products and services or ask for recommendations without following a traditional search journey.<\/p><p>That creates a different visibility challenge. It is no longer enough to consider only where your website ranks for a particular keyword. Businesses increasingly need to consider whether AI systems can understand who they are, what they do, where they operate, what they are authoritative about and whether there is sufficient evidence across the web to support that understanding.<\/p><p>Generative Engine Optimisation addresses this wider picture. It focuses on strengthening the content, entities, authority and external signals surrounding a business so that its online presence is clear, consistent and credible.<\/p><p>GEO doesn&#8217;t replace SEO. Traditional search visibility remains incredibly important, and many of the same foundations contribute to both. Instead, GEO extends search strategy into an environment where discovery increasingly happens through generated answers, summaries, comparisons and recommendations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5191d78c e-flex e-con-boxed e-con e-parent\" data-id=\"5191d78c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;429cf65&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-736cff1 e-con-full e-flex e-con e-child\" data-id=\"736cff1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-74962be4 e-con-full e-flex e-con e-child\" data-id=\"74962be4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf476b4 elementor-widget elementor-widget-heading\" data-id=\"cf476b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our GEO services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6c910 elementor-widget elementor-widget-text-editor\" data-id=\"5c6c910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEvery GEO strategy is tailored to your business, industry and existing digital presence. Depending on your requirements, our Generative Engine Optimisation services may include:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66d2b59c e-con-full e-flex e-con e-child\" data-id=\"66d2b59c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc602d0 elementor-widget elementor-widget-heading\" data-id=\"4dc602d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GEO strategy\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcf706 elementor-widget elementor-widget-text-editor\" data-id=\"54dcf706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDevelop a tailored strategy for improving how your business is represented and discovered across generative AI search experiences, aligned with your wider SEO and growth objectives.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d2bc063 e-con-full e-flex e-con e-child\" data-id=\"1d2bc063\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10b54aa6 elementor-widget elementor-widget-heading\" data-id=\"10b54aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI search visibility audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cab0c69 elementor-widget elementor-widget-text-editor\" data-id=\"6cab0c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAssess how your brand currently appears across relevant AI-powered platforms and identify opportunities to strengthen your visibility, representation and authority.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41f277f9 e-con-full e-flex e-con e-child\" data-id=\"41f277f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f80fc53 elementor-widget elementor-widget-heading\" data-id=\"5f80fc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI search research\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1817b26b elementor-widget elementor-widget-text-editor\" data-id=\"1817b26b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tResearch the questions, prompts, topics and comparisons relevant to your business to understand how potential customers may use generative AI when researching your market.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-758730b5 e-con-full e-flex e-con e-child\" data-id=\"758730b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7e8227 elementor-widget elementor-widget-heading\" data-id=\"5c7e8227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entity optimisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3d7fc0 elementor-widget elementor-widget-text-editor\" data-id=\"7d3d7fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrengthen the signals that help search engines and AI systems understand your business as a distinct entity, including what you do, where you operate, the services you provide and the subjects you have expertise in.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35cdbbcf e-con-full e-flex e-con e-child\" data-id=\"35cdbbcf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7907cfe1 elementor-widget elementor-widget-heading\" data-id=\"7907cfe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand and information consistency\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef49c2 elementor-widget elementor-widget-text-editor\" data-id=\"8ef49c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReview how important information about your business is represented across your website and wider online presence, helping create clearer and more consistent signals around your organisation.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3809121b e-con-full e-flex e-con e-child\" data-id=\"3809121b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-791135c9 elementor-widget elementor-widget-heading\" data-id=\"791135c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content optimisation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711f714d elementor-widget elementor-widget-text-editor\" data-id=\"711f714d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Improve important website content so your services, expertise, experience and areas of authority are clearly represented and supported by useful, factual information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0331fd6 e-con-full e-flex e-con e-child\" data-id=\"0331fd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-234a9ca elementor-widget elementor-widget-heading\" data-id=\"234a9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Authority building\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf70d9d elementor-widget elementor-widget-text-editor\" data-id=\"cf70d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrengthen the external signals surrounding your business through relevant backlinks, citations, trusted third-party mentions, partnerships and other credible sources of online authority.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d2e9f7 e-con-full e-flex e-con e-child\" data-id=\"8d2e9f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc9e52 elementor-widget elementor-widget-heading\" data-id=\"cdc9e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital PR and brand mentions\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0449a0b elementor-widget elementor-widget-text-editor\" data-id=\"0449a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIdentify opportunities to increase genuine coverage and references to your business across relevant publications, organisations, websites and industry sources.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aad250 e-con-full e-flex e-con e-child\" data-id=\"2aad250\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a46ff7d elementor-widget elementor-widget-heading\" data-id=\"a46ff7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Structured data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff37682 elementor-widget elementor-widget-text-editor\" data-id=\"ff37682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tImplement appropriate structured data to provide additional context about your organisation, services, people, content and other important entities where relevant.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55edb81 e-con-full e-flex e-con e-child\" data-id=\"55edb81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc95cb7 elementor-widget elementor-widget-heading\" data-id=\"dc95cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Original expertise and evidence\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7677da1 elementor-widget elementor-widget-text-editor\" data-id=\"7677da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDevelop content that demonstrates genuine experience through case studies, expert commentary, original insights, project results, research and other evidence that distinguishes your business from generic online information.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23f581b e-con-full e-flex e-con e-child\" data-id=\"23f581b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b7441 elementor-widget elementor-widget-heading\" data-id=\"a8b7441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI search monitoring\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c1780 elementor-widget elementor-widget-text-editor\" data-id=\"78c1780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMonitor how your brand, competitors and important commercial topics appear across relevant generative AI experiences and identify changes and emerging opportunities.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b8c0e6 e-con-full e-flex e-con e-child\" data-id=\"6b8c0e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5874124 elementor-widget elementor-widget-heading\" data-id=\"5874124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ongoing GEO optimisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26aed26 elementor-widget elementor-widget-text-editor\" data-id=\"26aed26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tContinually strengthen your content, authority and wider digital presence as generative AI platforms, search behaviour and the sources influencing AI visibility continue to evolve.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7ca007 e-flex e-con-boxed e-con e-parent\" data-id=\"b7ca007\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-402d4d54 e-con-full e-flex e-con e-child\" data-id=\"402d4d54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15905c14 elementor-widget elementor-widget-heading\" data-id=\"15905c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes an effective GEO strategy?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545b54ac elementor-widget elementor-widget-text-editor\" data-id=\"545b54ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSuccessful GEO isn&#8217;t about adding the words \u201cAI\u201d to your website or producing large volumes of generic content. Generative AI systems draw on a complex information environment, which means businesses need to think beyond individual webpages and consider the overall strength and credibility of their digital presence.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b34a93 elementor-widget elementor-widget-ucaddon_content_carousel_new\" data-id=\"78b34a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_content_carousel_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Content Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/roweandbear.co.uk\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/roweandbear.co.uk\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/roweandbear.co.uk\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='fancybox-css' href='https:\/\/roweandbear.co.uk\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/fancybox3\/jquery.fancybox.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Content Carousel *\/\n\n.ue-content-carousel{\n  min-height:1px;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-item{\n  transition:0.3s;\n  position:relative;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .carousel-image{\n  transition:0.3s;\n  background-position:center; \n  background-repeat:no-repeat;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_image_carousel_content-wrapper{\n  width: 100%;\n}\n\n#uc_content_carousel_new_elementor_78b34a93{\n  position:relative;\n  min-height:1px;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-content-holder{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-btn-holder{\n  margin-top:auto;\n}\n\n  #uc_content_carousel_new_elementor_78b34a93 .owl-nav .owl-prev, #uc_content_carousel_new_elementor_78b34a93 .owl-nav .owl-next{\n    position:absolute;\n    display:flex;\n    align-items: center;\n    justify-content: center;\n    text-align:center;\n    overflow:hidden;\n  }\n  #uc_content_carousel_new_elementor_78b34a93 .owl-nav svg{\n    width:1em;\n    height:1em;\n  }\n  #uc_content_carousel_new_elementor_78b34a93 .owl-nav .disabled{\n    display: none;  \n  }\n\n#uc_content_carousel_new_elementor_78b34a93 .owl-dots {\noverflow:hidden;\ntext-align:center;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_image_carousel_container_holder{\n  overflow:hidden;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_more_btn{  \n    display:inline-block;\n  text-decoration:none;\n  text-align:center;\n  transition:0.3s;\n}\n\n\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_date{\n  color:gray;\n  padding-top:10px;\n  text-style:italic;\n}\n\n\n\n\n\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-btn-inner-wrapper{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-btn-inner-wrapper svg{\n  height:1em;\n  width:1em;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_image_carousel_placeholder{\n  position:relative;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue_img_link{\n  display:block;\n  position:absolute;\n  top:0px;\n  right:0px;\n  left:0px;\n  bottom:0px;\n}\n\n\/* start creative button hover styles *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_content{\n  display: flex;\n  flex-wrap: wrap;\n}\n\n\/* GENERAL BUTTON STYLING *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_button {\n  overflow:hidden;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_button,\n#uc_content_carousel_new_elementor_78b34a93 .uc_button::after {\n\ttransition: all 0.3s;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_button {\n  position: relative;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_button span{\n  z-index: 2;\n  position: relative;\n  display: block;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_button::before,\n#uc_content_carousel_new_elementor_78b34a93 .uc_button::after {\n  content: '';\n  position: absolute;\n  z-index: 1;\n}\n\n\/* BUTTON 1 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-1::after {\n  height: 0;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-1:hover:after {\n  height: 100%;\n}\n\n\/* BUTTON 7 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-7::after {\n  height: 0;\n  left: 0;\n  bottom: 0;\n  width: 100%;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-7:hover:after {\n  height: 100%;\n}\n\n\/* BUTTON 2 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-2::after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 0;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-2:hover:after {\n  width: 100%;\n}\n\n\/* BUTTON 6 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-6::after {\n  height: 100%;\n  right: 0;\n  top: 0;\n  width: 0;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-6:hover:after {\n  width: 100%;\n}\n\n\/* BUTTON 3 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-3::after {\n  height: 0;\n  left: 50%;\n  top: 50%;\n  width: 0;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-3:hover:after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n\/* BUTTON 4 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-4::before {\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-4::after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-4:hover:after{\n  height: 0;\n  left: 50%;\n  top: 50%;\n  width: 0;\n}\n\n\/* BUTTON 5 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-5 {\n  overflow: hidden;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-5::after {\n  height: 100%;\n  left: -100%;\n  top: 0;\n  transform: skew(50deg);\n  transition-duration: 0.6s;\n  transform-origin: top left;\n  width: 0;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-5:hover:after {\n  height: 100%;\n  width: 200%;\n}\n\/* end styles *\/\n#uc_content_carousel_new_elementor_78b34a93_item1 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item2 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item3 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item4 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item5 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item6 .carousel-image{\n  background-image:url();\n}\n\n\n<\/style>\n\n<div class=\"ue-content-carousel\" >\n  <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper   \" id=\"uc_content_carousel_new_elementor_78b34a93\" data-lightbox=\"false\" data-equal-height=\"false\"  >\n    <div id=\"uc_content_carousel_new_elementor_78b34a93_item1\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Clear brand and entity signals<\/h3>\n                      \n          <div class=\"ue-text\">Your business should be represented consistently across your website and the wider web. Clear information about your organisation, services, expertise, people and locations can help search and AI systems develop a stronger understanding of who you are and what you are relevant for.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item2\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Authoritative content<\/h3>\n                      \n          <div class=\"ue-text\">Useful, original and well-supported content gives your business stronger foundations for being recognised as a credible source. First-hand experience, case studies, expert commentary, research and evidence can be particularly valuable in demonstrating genuine expertise.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item3\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Independent third-party signals<\/h3>\n                      \n          <div class=\"ue-text\">What you say about your own business is only part of the picture. Relevant mentions, citations, backlinks, reviews, partnerships and coverage from trusted third-party sources can provide additional corroboration of your expertise and reputation.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item4\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Consistent information<\/h3>\n                      \n          <div class=\"ue-text\">Conflicting or incomplete information can make a business harder to understand. Consistency across websites, profiles, directories, publications and other relevant sources helps create clearer signals about your organisation.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item5\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Strong technical and SEO foundations<\/h3>\n                      \n          <div class=\"ue-text\">GEO still depends heavily on good underlying search practices. Crawlability, site architecture, structured data, internal linking, content quality and technical performance all contribute to making information easier to discover and understand.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item6\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Continuous monitoring<\/h3>\n                      \n          <div class=\"ue-text\">Generative AI search is developing quickly. Platforms, sources and user behaviour will continue to change, so GEO requires ongoing monitoring rather than a one-off optimisation exercise.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n\n  <\/div>\t\n<\/div>\n<!-- end Content Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-453d5c23 e-flex e-con-boxed e-con e-parent\" data-id=\"453d5c23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f293b22 elementor-widget elementor-widget-heading\" data-id=\"7f293b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our GEO approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407909ff elementor-widget elementor-widget-text-editor\" data-id=\"407909ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every GEO campaign starts with understanding how your business is currently represented before deciding which signals need strengthening.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf53bc8 elementor-widget elementor-widget-ucaddon_vertical_curve_timeline\" data-id=\"4cf53bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_vertical_curve_timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Vertical Curved Timeline -->\n\n<style>\/* widget: Vertical Curved Timeline *\/\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8.ue-container{\n  width: 100%;\n  display: flex;\n  align-items: center;\n}\n\n\/* Timeline Container *\/\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-timeline {\n  width:100%;\n  margin: 0 auto;\n  padding: 0 20px;\n}\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-item-image{\n  overflow:hidden;\n}\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-item-image img{\n  width:100%;\n  height: 100%;\n  transition:0.3s;\n}\n\n\/* Card container *\/\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card {\n  position: relative;\n  display: flex;\n}\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-slno{\n  border-radius: 50%;\n  position: absolute;\n  top: 50%;\n  left: 0;\n  transform: translate(-50%, -50%);\n  display: grid;\n  place-content: center;\n}\n\n\/* setting padding based on even or odd *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd) {\n    padding: 30px 0 30px 30px;\n  }\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) {\n    padding: 30px 30px 30px 0;\n  }\n  \/* Global ::before *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card::before {\n    content: \"\";\n    position: absolute;\n    width: 50%;\n  }\n\n  \/* Setting the border of top, bottom, left *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd)::before {\n    left: 0px;\n    top: -9px;\n    bottom: -9px;\n    border-width: 9px 0 9px 9px;\n    border-radius: 20px 0 0 20px;\n  }\n\n  \/* Setting the top and bottom to \"-9px\" because earlier it was out of a pixel in mobile devices *\/\n  @media only screen and (max-width: 400px) {\n    #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd)::before {\n      top: -9px;\n      bottom: -9px;\n    }\n  }\n\n  \/* Setting the border of top, bottom, right *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even)::before {\n    right: 0;\n    top: 0;\n    bottom: 0;\n    border-width: 9px 9px 9px 0;\n    border-radius: 0 20px 20px 0;\n  }\n\n  \/* Removing the border if it is the first card *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:first-child::before {\n    border-top: 0;\n    border-top-left-radius: 0;\n  }\n\n  \/* Removing the border if it is the last card  and it's odd *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:last-child:nth-child(odd)::before {\n    border-bottom: 0;\n    border-bottom-left-radius: 0;\n  }\n\n  \/* Removing the border if it is the last card  and it's even *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:last-child:nth-child(even)::before {\n    border-bottom: 0;\n    border-bottom-right-radius: 0;\n  }\n\n  \/* Information about the timeline *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-info {\n    display: flex;\n    border-radius: 10px;\n    padding: 10px;\n    width: 100%;\n    position: relative;\n    z-index: 1;\n  }\n\n  \/* Title of the card *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-title {\n    position: relative;\n  }\n\n  \/* Timeline dot  *\/\n\n  \/* text right if the card is even  *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) {\n    text-align: right;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) .ue-item-image{\n    margin-left: auto;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) .ue-info{\n    padding-right: 20px;\n    margin-left: auto;\n  }\n\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd) .ue-info{\n    padding-left: 20px;\n  }\n\n  \/* setting dot to the left if the card is odd *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd) > .ue-info > .ue-title::before {\n    left: -45px;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) > .ue-slno{\n    right: 0%;\n    left: auto;\n    transform: translate(50%, -50%);\n    margin-right:calc(9px\/2);\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd) > .ue-slno{\n    margin-left:calc(9px\/2);;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(1)::before{\n    height: 50%;\n    top: auto;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:last-child::before{\n    height: 50%;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-button-link{\n    width:fit-content;\n    z-index: 100;\n    display:inline-block;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) .ue-button-link {\n    margin-left:auto;\n  }\n\n\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-item-wrap{\n  width: 100%;\n}\n\n\n<\/style>\n\n<div id=\"uc_vertical_curve_timeline_elementor_4cf53bc8\" class=\"ue-container \" >\n  <div class=\"ue-timeline\">\n    <div class=\"ue-outer uc-items-wrapper\">              \n      <div class=\"ue-card elementor-repeater-item-8dbe58e\">\n  \n  <div class=\"ue-slno\">\n    1          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Discover<\/h3>            <div class=\"ue-description\">We begin by understanding your business, customers, competitors, services, expertise and commercial objectives. This allows us to establish the subjects and areas in which your business genuinely needs to build visibility and authority.\n<\/div>          <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-9e4af2f\">\n  \n  <div class=\"ue-slno\">\n    2          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Audit<\/h3>            <div class=\"ue-description\">We assess your website, wider online presence and current visibility across relevant AI search experiences. We look for inconsistencies, missing information, weak authority signals and opportunities to strengthen how your business is represented.\n<\/div>          <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-7d75fbe\">\n  \n  <div class=\"ue-slno\">\n    3          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Research<\/h3>            <div class=\"ue-description\">We investigate how potential customers may use generative AI to research your market, including relevant questions, comparisons, recommendations, entities and commercial topics.\n<\/div>          <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-6f4999b\">\n  \n  <div class=\"ue-slno\">\n    4          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Optimise<\/h3>            <div class=\"ue-description\">We strengthen important website content, entity information, structured data and other signals that help search engines and generative AI systems understand your business and expertise.\n<\/div>          <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-9cddb4a\">\n  \n  <div class=\"ue-slno\">\n    5          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Build authority<\/h3>            <div class=\"ue-description\">We work to strengthen the wider evidence surrounding your business through authoritative content, case studies, citations, backlinks, digital PR and credible third-party mentions.\n<\/div>          <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-0bbed11\">\n  \n  <div class=\"ue-slno\">\n    6          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Monitor &amp; improve<\/h3>            <div class=\"ue-description\"><p>We monitor relevant AI search experiences, competitor visibility and changes in the wider search landscape, using those insights to continually refine your GEO strategy.<\/p><\/div>          <\/div>\n  <\/div>\n<\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n<!-- end Vertical Curved Timeline -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-521f512b e-flex e-con-boxed e-con e-parent\" data-id=\"521f512b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62b65831 e-con-full e-flex e-con e-child\" data-id=\"62b65831\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41ed1968 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"41ed1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">GEO &amp; SEO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ecce28 elementor-widget elementor-widget-heading\" data-id=\"42ecce28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GEO and SEO work together\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d02ded1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d02ded1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-687ab0c5 e-con-full e-flex e-con e-child\" data-id=\"687ab0c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f61c7cb elementor-widget elementor-widget-text-editor\" data-id=\"3f61c7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generative Engine Optimisation isn&#8217;t a replacement for SEO. Strong organic search foundations remain an important part of making your website, content and business discoverable online. Traditional SEO focuses on improving visibility within organic search through technical optimisation, content, relevance and authority. GEO builds on many of those same foundations while looking more broadly at how generative AI systems understand your business and the wider evidence available about your expertise and reputation.<\/p><p>The overlap is significant. High-quality content, authoritative backlinks, clear site architecture, structured information and a strong brand presence can benefit both traditional search and generative AI visibility.<\/p><p>The difference is the environment we&#8217;re optimising for. GEO considers a search landscape where users may receive a generated response, comparison or recommendation rather than simply choosing from a conventional list of search results. By considering SEO and GEO together, businesses can strengthen their traditional search performance while building the wider digital authority needed as AI becomes a more significant discovery channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771f8dc uael-mobile-button-halign-left uael-button-stack-mobile uael-button-halign-left elementor-widget elementor-widget-uael-buttons\" data-id=\"771f8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-dual-button-outer-wrap\">\n\t\t\t<div class=\"uael-dual-button-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-17c2ea4 uael-dual-button-0\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"https:\/\/roweandbear.co.uk\/capabilities\/seo\/\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.0.text\" data-elementor-inline-editing-toolbar=\"none\">Explore SEO <\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ef1e92 e-flex e-con-boxed e-con e-parent\" data-id=\"9ef1e92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22311e4 elementor-widget elementor-widget-heading\" data-id=\"22311e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the difference between GEO and AEO?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8b3e2 elementor-widget elementor-widget-text-editor\" data-id=\"1b8b3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generative Engine Optimisation and Answer Engine Optimisation are closely connected, but they focus on different aspects of modern search.<\/p><p>AEO focuses on the answer. It looks at the questions customers are asking and how effectively your content provides clear, useful and authoritative answers that search and answer engines can understand.<\/p><p>GEO focuses on the wider business and its authority. It considers how generative AI systems understand your brand, expertise and relevance, together with the external signals that can contribute to your business being referenced, cited or recommended.<\/p><p>For example, optimising a detailed article to clearly answer \u201cHow long does SEO take to work?\u201d is primarily an AEO consideration. Strengthening the evidence that demonstrates why Rowe &amp; Bear is a credible SEO agency when someone asks an AI platform to recommend agencies is much more closely aligned with GEO. There is naturally considerable overlap. Strong SEO, useful content, clear entities and genuine authority support both disciplines, which is why we consider SEO, AEO and GEO connected parts of a modern search strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694c69f uael-mobile-button-halign-left uael-button-stack-mobile uael-button-halign-left elementor-widget elementor-widget-uael-buttons\" data-id=\"694c69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-dual-button-outer-wrap\">\n\t\t\t<div class=\"uael-dual-button-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-17c2ea4 uael-dual-button-0\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"https:\/\/roweandbear.co.uk\/capabilities\/seo\/answer-engine-optimisation\/\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.0.text\" data-elementor-inline-editing-toolbar=\"none\">Explore AEO<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1d50e0 e-flex e-con-boxed e-con e-parent\" data-id=\"d1d50e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ff02d4 e-con-full e-flex e-con e-child\" data-id=\"7ff02d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a97d18d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a97d18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">SEARCH PROJECT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff4a49 elementor-widget elementor-widget-heading\" data-id=\"4ff4a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recent search projects\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58df3cb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"58df3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52172e3 e-con-full e-flex e-con e-child\" data-id=\"52172e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2e0df elementor-widget elementor-widget-text-editor\" data-id=\"1c2e0df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;ve helped ambitious businesses improve their search visibility through technical SEO, content strategy, authority building and long-term optimisation.<\/p><p>Our work has achieved national number-one Google rankings for competitive commercial searches and helped clients turn increased search visibility into enquiries and business growth.<\/p><p>As search evolves, we&#8217;re building on those same principles to strengthen the wider authority and digital signals that can influence visibility across generative AI search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccf6d69 e-flex e-con-boxed e-con e-parent\" data-id=\"ccf6d69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c42d7ba e-con-full e-flex e-con e-child\" data-id=\"c42d7ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1ddab elementor-widget elementor-widget-ucaddon_hover_text_reveal_content_box\" data-id=\"2d1ddab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_hover_text_reveal_content_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Content Reveal on Hover -->\n<style>\/* widget: Content Reveal on Hover *\/\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab.uc_long_content_box {\n  overflow:hidden;\n  direction:ltr!important;\n}\n#uc_hover_text_reveal_content_box_elementor_2d1ddab.uc_long_content_box *{\n\tbox-sizing: border-box;\n}\n#uc_hover_text_reveal_content_box_elementor_2d1ddab svg{\n  width:1em;\n  height:1em;\n}\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder{\n\tposition: relative;\n    overflow:hidden;\n}\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box{\n\tposition: relative;\n}\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box .uc_image_box{\n\tposition: relative;\n\tbackground-size: cover !important;\n\tbackground-repeat: no-repeat !important;\n\twidth: 100%;\n    background-blend-mode:normal;\n}\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box .uc_overlay{\n\tposition: absolute;\n\tleft: 0;\n\ttop: 0;\n    right:0;\n    bottom:0;\n\twidth: 100%;\n\theight: 100%;\n\tz-index: 2;\n  transition:1s;\n}\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content{\n\tleft: 0;\n    bottom: 0;\n    position: absolute;\n    margin: 0;\n    width: 100%;\n\tz-index: 3;\n\toverflow: hidden;\n\tdisplay: flex;\n    height: 100%;\n    flex-direction: column;\n}\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_title{\n  transition:0.5s;\t\n}\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_box_content_open{\n  transition:0.5s;\t\n}\n\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content {\n  transition:0.5s;\n  transform: translateY(10px);\n}\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_hidden_content{\n\toverflow: hidden;\n    transform: scaleY(0);\n    transform-origin: bottom;\n    transition:0.5s;\n    max-height: 0;\n\topacity: 0;\n}\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder:hover .uc_long_content_box_box .uc_box_content .uc_hidden_content,\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder.ue_debug_true .uc_long_content_box_box .uc_box_content .uc_hidden_content{\n    max-height: 100%;\n    transform: scaleY(1);\n    overflow: visible;\n\topacity: 1;\n}\n\n.uc_box_content .uc_description{\n\tcolor: #fff;\n}\n\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .ue_btn_container{\n  display:flex;\n  }\n#uc_hover_text_reveal_content_box_elementor_2d1ddab .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_btn{\n  text-decoration: none;\n  display: inline-flex;\n  justify-content:center;\n  align-items:center;\n  text-align:center;\n  }\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_long_content_box\" id=\"uc_hover_text_reveal_content_box_elementor_2d1ddab\">\n  <div class=\"uc_long_content_box_holder \">\n    <div class=\"uc_long_content_box_box\">\n      <div class=\"uc_image_box\" style=\" background-image: url(https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/05\/eco-retreats-booking-website.jpg);\"><\/div>\n      <div class=\"uc_overlay\" ><\/div>\n      <div class=\"uc_box_content\">\n        \n         <div class=\"uc_box_content_open\">\n                              <h3  class=\"uc_title\">Eco Retreats<\/h3>\n                  <\/div>\n           \n\t\t <div class=\"uc_hidden_content\">\n\t       <div class=\"uc_description\">Following lost rankings and technical SEO issues, we rebuilt Eco Retreats' search foundations and developed an ongoing strategy.<\/div>           <div class=\"ue_btn_container\">\n\t\t                    <a  href=\"https:\/\/roweandbear.co.uk\/projects\/eco-retreats\/\" class=\"uc_btn ue_btn_1\" >\n                                  Read More\n               <\/a>\n                                     <\/div>\n         <\/div>\n      \n      <\/div>\n    <\/div>\t\n  <\/div>\n    \n  \t\t<\/div>\n<!-- end Content Reveal on Hover -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-345ea37 e-con-full e-flex e-con e-child\" data-id=\"345ea37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9487a elementor-widget elementor-widget-ucaddon_hover_text_reveal_content_box\" data-id=\"3f9487a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_hover_text_reveal_content_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Content Reveal on Hover -->\n<style>\/* widget: Content Reveal on Hover *\/\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a.uc_long_content_box {\n  overflow:hidden;\n  direction:ltr!important;\n}\n#uc_hover_text_reveal_content_box_elementor_3f9487a.uc_long_content_box *{\n\tbox-sizing: border-box;\n}\n#uc_hover_text_reveal_content_box_elementor_3f9487a svg{\n  width:1em;\n  height:1em;\n}\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder{\n\tposition: relative;\n    overflow:hidden;\n}\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box{\n\tposition: relative;\n}\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box .uc_image_box{\n\tposition: relative;\n\tbackground-size: cover !important;\n\tbackground-repeat: no-repeat !important;\n\twidth: 100%;\n    background-blend-mode:normal;\n}\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box .uc_overlay{\n\tposition: absolute;\n\tleft: 0;\n\ttop: 0;\n    right:0;\n    bottom:0;\n\twidth: 100%;\n\theight: 100%;\n\tz-index: 2;\n  transition:1s;\n}\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content{\n\tleft: 0;\n    bottom: 0;\n    position: absolute;\n    margin: 0;\n    width: 100%;\n\tz-index: 3;\n\toverflow: hidden;\n\tdisplay: flex;\n    height: 100%;\n    flex-direction: column;\n}\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_title{\n  transition:0.5s;\t\n}\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_box_content_open{\n  transition:0.5s;\t\n}\n\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content {\n  transition:0.5s;\n  transform: translateY(10px);\n}\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_hidden_content{\n\toverflow: hidden;\n    transform: scaleY(0);\n    transform-origin: bottom;\n    transition:0.5s;\n    max-height: 0;\n\topacity: 0;\n}\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder:hover .uc_long_content_box_box .uc_box_content .uc_hidden_content,\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder.ue_debug_true .uc_long_content_box_box .uc_box_content .uc_hidden_content{\n    max-height: 100%;\n    transform: scaleY(1);\n    overflow: visible;\n\topacity: 1;\n}\n\n.uc_box_content .uc_description{\n\tcolor: #fff;\n}\n\n#uc_hover_text_reveal_content_box_elementor_3f9487a .ue_btn_container{\n  display:flex;\n  }\n#uc_hover_text_reveal_content_box_elementor_3f9487a .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_btn{\n  text-decoration: none;\n  display: inline-flex;\n  justify-content:center;\n  align-items:center;\n  text-align:center;\n  }\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_long_content_box\" id=\"uc_hover_text_reveal_content_box_elementor_3f9487a\">\n  <div class=\"uc_long_content_box_holder \">\n    <div class=\"uc_long_content_box_box\">\n      <div class=\"uc_image_box\" style=\" background-image: url(https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2025\/07\/Active-CCTV-Web-Design-Marketing-Project-.jpg);\"><\/div>\n      <div class=\"uc_overlay\" ><\/div>\n      <div class=\"uc_box_content\">\n        \n         <div class=\"uc_box_content_open\">\n                              <h3  class=\"uc_title\">Active CCTV<\/h3>\n                  <\/div>\n           \n\t\t <div class=\"uc_hidden_content\">\n\t       <div class=\"uc_description\">Starting with a stronger digital presence for a North Wales CCTV business, our long-term SEO strategy helped Active CCTV expand nationally, achieving almost 20 #1 Google rankings for specialist commercial searches.\n<\/div>           <div class=\"ue_btn_container\">\n\t\t                    <a  href=\"https:\/\/roweandbear.co.uk\/projects\/active-cctv\/\" class=\"uc_btn ue_btn_1\" >\n                                  Read More\n               <\/a>\n                                     <\/div>\n         <\/div>\n      \n      <\/div>\n    <\/div>\t\n  <\/div>\n    \n  \t\t<\/div>\n<!-- end Content Reveal on Hover -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d237fd6 e-con-full e-flex e-con e-child\" data-id=\"d237fd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2da0dd elementor-widget elementor-widget-ucaddon_hover_text_reveal_content_box\" data-id=\"a2da0dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_hover_text_reveal_content_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Content Reveal on Hover -->\n<style>\/* widget: Content Reveal on Hover *\/\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd.uc_long_content_box {\n  overflow:hidden;\n  direction:ltr!important;\n}\n#uc_hover_text_reveal_content_box_elementor_a2da0dd.uc_long_content_box *{\n\tbox-sizing: border-box;\n}\n#uc_hover_text_reveal_content_box_elementor_a2da0dd svg{\n  width:1em;\n  height:1em;\n}\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder{\n\tposition: relative;\n    overflow:hidden;\n}\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box{\n\tposition: relative;\n}\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box .uc_image_box{\n\tposition: relative;\n\tbackground-size: cover !important;\n\tbackground-repeat: no-repeat !important;\n\twidth: 100%;\n    background-blend-mode:normal;\n}\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box .uc_overlay{\n\tposition: absolute;\n\tleft: 0;\n\ttop: 0;\n    right:0;\n    bottom:0;\n\twidth: 100%;\n\theight: 100%;\n\tz-index: 2;\n  transition:1s;\n}\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content{\n\tleft: 0;\n    bottom: 0;\n    position: absolute;\n    margin: 0;\n    width: 100%;\n\tz-index: 3;\n\toverflow: hidden;\n\tdisplay: flex;\n    height: 100%;\n    flex-direction: column;\n}\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_title{\n  transition:0.5s;\t\n}\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_box_content_open{\n  transition:0.5s;\t\n}\n\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content {\n  transition:0.5s;\n  transform: translateY(10px);\n}\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_hidden_content{\n\toverflow: hidden;\n    transform: scaleY(0);\n    transform-origin: bottom;\n    transition:0.5s;\n    max-height: 0;\n\topacity: 0;\n}\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder:hover .uc_long_content_box_box .uc_box_content .uc_hidden_content,\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder.ue_debug_true .uc_long_content_box_box .uc_box_content .uc_hidden_content{\n    max-height: 100%;\n    transform: scaleY(1);\n    overflow: visible;\n\topacity: 1;\n}\n\n.uc_box_content .uc_description{\n\tcolor: #fff;\n}\n\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .ue_btn_container{\n  display:flex;\n  }\n#uc_hover_text_reveal_content_box_elementor_a2da0dd .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_btn{\n  text-decoration: none;\n  display: inline-flex;\n  justify-content:center;\n  align-items:center;\n  text-align:center;\n  }\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_long_content_box\" id=\"uc_hover_text_reveal_content_box_elementor_a2da0dd\">\n  <div class=\"uc_long_content_box_holder \">\n    <div class=\"uc_long_content_box_box\">\n      <div class=\"uc_image_box\" style=\" background-image: url(https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2026\/07\/Servos-Group-Project.jpeg);\"><\/div>\n      <div class=\"uc_overlay\" ><\/div>\n      <div class=\"uc_box_content\">\n        \n         <div class=\"uc_box_content_open\">\n                              <h3  class=\"uc_title\">Servos<\/h3>\n                  <\/div>\n           \n\t\t <div class=\"uc_hidden_content\">\n\t       <div class=\"uc_description\"><p>Our partnership with Servos began when it was primarily a local exterior cleaning company. Through web design, SEO, content and ongoing strategy, we've helped increase visibility, generate enquiries and support its expansion across the region and into new specialist markets.<\/p><\/div>           <div class=\"ue_btn_container\">\n\t\t                    <a  href=\"https:\/\/roweandbear.co.uk\/projects\/active-cctv\/\" class=\"uc_btn ue_btn_1\" >\n                                  Read More\n               <\/a>\n                                     <\/div>\n         <\/div>\n      \n      <\/div>\n    <\/div>\t\n  <\/div>\n    \n  \t\t<\/div>\n<!-- end Content Reveal on Hover -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19669d7 e-con-full e-flex e-con e-child\" data-id=\"19669d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea63786 elementor-widget elementor-widget-ucaddon_hover_text_reveal_content_box\" data-id=\"ea63786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_hover_text_reveal_content_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Content Reveal on Hover -->\n<style>\/* widget: Content Reveal on Hover *\/\n\n#uc_hover_text_reveal_content_box_elementor_ea63786.uc_long_content_box {\n  overflow:hidden;\n  direction:ltr!important;\n}\n#uc_hover_text_reveal_content_box_elementor_ea63786.uc_long_content_box *{\n\tbox-sizing: border-box;\n}\n#uc_hover_text_reveal_content_box_elementor_ea63786 svg{\n  width:1em;\n  height:1em;\n}\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder{\n\tposition: relative;\n    overflow:hidden;\n}\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box{\n\tposition: relative;\n}\n\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box .uc_image_box{\n\tposition: relative;\n\tbackground-size: cover !important;\n\tbackground-repeat: no-repeat !important;\n\twidth: 100%;\n    background-blend-mode:normal;\n}\n\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box .uc_overlay{\n\tposition: absolute;\n\tleft: 0;\n\ttop: 0;\n    right:0;\n    bottom:0;\n\twidth: 100%;\n\theight: 100%;\n\tz-index: 2;\n  transition:1s;\n}\n\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content{\n\tleft: 0;\n    bottom: 0;\n    position: absolute;\n    margin: 0;\n    width: 100%;\n\tz-index: 3;\n\toverflow: hidden;\n\tdisplay: flex;\n    height: 100%;\n    flex-direction: column;\n}\n\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_title{\n  transition:0.5s;\t\n}\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_box_content_open{\n  transition:0.5s;\t\n}\n\n\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content {\n  transition:0.5s;\n  transform: translateY(10px);\n}\n\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_hidden_content{\n\toverflow: hidden;\n    transform: scaleY(0);\n    transform-origin: bottom;\n    transition:0.5s;\n    max-height: 0;\n\topacity: 0;\n}\n\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder:hover .uc_long_content_box_box .uc_box_content .uc_hidden_content,\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder.ue_debug_true .uc_long_content_box_box .uc_box_content .uc_hidden_content{\n    max-height: 100%;\n    transform: scaleY(1);\n    overflow: visible;\n\topacity: 1;\n}\n\n.uc_box_content .uc_description{\n\tcolor: #fff;\n}\n\n#uc_hover_text_reveal_content_box_elementor_ea63786 .ue_btn_container{\n  display:flex;\n  }\n#uc_hover_text_reveal_content_box_elementor_ea63786 .uc_long_content_box_holder .uc_long_content_box_box .uc_box_content .uc_btn{\n  text-decoration: none;\n  display: inline-flex;\n  justify-content:center;\n  align-items:center;\n  text-align:center;\n  }\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_long_content_box\" id=\"uc_hover_text_reveal_content_box_elementor_ea63786\">\n  <div class=\"uc_long_content_box_holder \">\n    <div class=\"uc_long_content_box_box\">\n      <div class=\"uc_image_box\" style=\" background-image: url(https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/11\/williams-a-williams-web-design-project.jpeg);\"><\/div>\n      <div class=\"uc_overlay\" ><\/div>\n      <div class=\"uc_box_content\">\n        \n         <div class=\"uc_box_content_open\">\n                              <h3  class=\"uc_title\">Williams a Williams<\/h3>\n                  <\/div>\n           \n\t\t <div class=\"uc_hidden_content\">\n\t       <div class=\"uc_description\"><p>We combined a new website with local SEO to strengthen visibility for commercially valuable skip hire searches across multiple locations in North West Wales.<\/p><\/div>           <div class=\"ue_btn_container\">\n\t\t                    <a  href=\"https:\/\/roweandbear.co.uk\/projects\/williams-a-williams\/\" class=\"uc_btn ue_btn_1\" >\n                                  Read More\n               <\/a>\n                                     <\/div>\n         <\/div>\n      \n      <\/div>\n    <\/div>\t\n  <\/div>\n    \n  \t\t<\/div>\n<!-- end Content Reveal on Hover -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b8a037 e-con-full e-flex e-con e-parent\" data-id=\"5b8a037\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;429cf65&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8fc43c5 e-con-full e-flex e-con e-child\" data-id=\"8fc43c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f9b0a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"75f9b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Companies &amp; organisations we are proud to work with<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a84bc0 white-logo uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"0a84bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:45,&quot;sizes&quot;:[]},&quot;slides_to_show&quot;:5,&quot;slides_to_show_tablet&quot;:3,&quot;slides_to_show_mobile&quot;:2,&quot;slides_to_scroll&quot;:1,&quot;slides_to_scroll_tablet&quot;:1,&quot;slides_to_scroll_mobile&quot;:1}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div data-image_carousel=\"{&quot;slidesToShow&quot;:5,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:1000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:2000,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;rtl&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:1}}]}\" class=\"uael-img-gallery-wrap uael-img-carousel-wrap uael-nav-none\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/03\/kellanova-logo.png\" class=\"attachment-full size-full wp-image-24509\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/03\/kellanova-logo.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/03\/kellanova-logo-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/03\/kellanova-logo-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/csm-security-web-design-client.png\" class=\"attachment-full size-full wp-image-18263\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/csm-security-web-design-client.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/csm-security-web-design-client-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/csm-security-web-design-client-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/williams-a-williams-logo.png\" class=\"attachment-full size-full wp-image-23210\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/williams-a-williams-logo.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/williams-a-williams-logo-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/williams-a-williams-logo-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-4\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/dicks-shoe-store-logo.png\" class=\"attachment-full size-full wp-image-23209\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/dicks-shoe-store-logo.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/dicks-shoe-store-logo-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/dicks-shoe-store-logo-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-5\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/monarch-solicitors-maketing-client.png\" class=\"attachment-full size-full wp-image-18264\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/monarch-solicitors-maketing-client.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/monarch-solicitors-maketing-client-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/monarch-solicitors-maketing-client-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-6\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/summit-fitness-marketing-logo-client.png\" class=\"attachment-full size-full wp-image-18267\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/summit-fitness-marketing-logo-client.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/summit-fitness-marketing-logo-client-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/summit-fitness-marketing-logo-client-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-7\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/retro-electro-logo-web-design-client.png\" class=\"attachment-full size-full wp-image-18272\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/retro-electro-logo-web-design-client.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/retro-electro-logo-web-design-client-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/retro-electro-logo-web-design-client-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-8\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/tech-tyfu-logo.png\" class=\"attachment-full size-full wp-image-23208\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/tech-tyfu-logo.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/tech-tyfu-logo-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/tech-tyfu-logo-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86e18cb e-flex e-con-boxed e-con e-parent\" data-id=\"86e18cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d5063 elementor-testimonial--layout-image_stacked elementor-testimonial--skin-default elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"f8d5063\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;speed&quot;:2000,&quot;autoplay_speed&quot;:2000,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Website was not ranking and  SEO was non existent, fast forward 3 and a half years and we are now ranking Nationally in top spot for almost 20 niche searches and the website enquiries are responsible for over 50% sales.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/02\/active-cctv-project.jpg\" alt=\"Adrian Standerwick\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Adrian Standerwick<\/span><span class=\"elementor-testimonial__title\">Director - Active CCTV<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"I could not recommend Rowe & Bear enough!!! The over all look of my website was above and beyond my expectations that was mostly down to Nathan helping me execute my vision.\nHighly recommended for an eccmmerce website\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/04\/431629068_918656013595248_7789116643686192905_n-e1711971552420.jpg\" alt=\"Hannan Russell\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Hannan Russell<\/span><span class=\"elementor-testimonial__title\">Director -Dicks Shoe Store<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2af169 elementor-widget-mobile__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"d2af169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><link data-noptimize=\"1\" data-no-optimize=\"1\" data-no-minify=\"1\" data-no-defer=\"1\" rel=\"stylesheet\" href=\"https:\/\/cdn.trustindex.io\/assets\/widget-presetted-css\/v2\/111-soft.css\" media=\"all\"><pre class=\"ti-widget\"><div style=\"opacity: 0; height: 0 !important; overflow: hidden !important\" class=\" ti-widget ti-no-profile-img \" data-layout-id=\"111\" data-layout-category=\"button\" data-set-id=\"soft\" data-pid=\"78673f980b25155eb8565ef3bb3\" data-language=\"en\" data-close-locale=\"Close\" data-rich-snippet=\"f2d51d520279ga38\" data-css-version=\"2\" data-size=\"1\" > <div class=\"ti-widget-container\"> <div class=\"ti-header ti-header-grid source-Google\" > <div class=\"ti-fade-container\"> <div class=\"ti-mob-row\"> <div class=\"ti-profile-images\"> <div class=\"ti-profile-img\" data-index=\"0\"> <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIMijMI5EA1an_wMuoH8baGprgGKAebdxWcLng0FsLaspVYDw=w30-h30-c-rp-mo-br100\" srcset=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIMijMI5EA1an_wMuoH8baGprgGKAebdxWcLng0FsLaspVYDw=w60-h60-c-rp-mo-br100 2x\" alt=\"Jake Wright profile picture\" loading=\"lazy\" \/> <\/div> <div class=\"ti-profile-img\" data-index=\"1\"> <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjU0ZRqVJiup6gs8Ho7dyOxxhQH_M5DAkAYBdgyeq6MNDAv-8H2Zdg=w30-h30-c-rp-mo-ba12-br100\" srcset=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjU0ZRqVJiup6gs8Ho7dyOxxhQH_M5DAkAYBdgyeq6MNDAv-8H2Zdg=w60-h60-c-rp-mo-ba12-br100 2x\" alt=\"Jay On The Bay profile picture\" loading=\"lazy\" \/> <\/div> <div class=\"ti-profile-img\" data-index=\"2\"> <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjUG3wKOP3Q4zML92ZskYe8Z1eN2WLQzskJmUoApUi51U48BH-j8=w30-h30-c-rp-mo-br100\" srcset=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjUG3wKOP3Q4zML92ZskYe8Z1eN2WLQzskJmUoApUi51U48BH-j8=w60-h60-c-rp-mo-br100 2x\" alt=\"Lois Evans profile picture\" loading=\"lazy\" \/> <\/div> <div class=\"ti-profile-img\" data-index=\"3\"> <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjX8W8qG6v2kxvImCzRWpeXV7FN9rW3apd6HhG8dwEoy9MnywEIT=w30-h30-c-rp-mo-br100\" srcset=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjX8W8qG6v2kxvImCzRWpeXV7FN9rW3apd6HhG8dwEoy9MnywEIT=w60-h60-c-rp-mo-br100 2x\" alt=\"Huw Jones profile picture\" loading=\"lazy\" \/> <\/div> <div class=\"ti-profile-img\" data-index=\"4\"> <img decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV_A3fkxQpvCT5XY-c9YSR7UUsllOv7cM-LgVhCHseh1t1hvwYIig=w30-h30-c-rp-mo-br100\" srcset=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV_A3fkxQpvCT5XY-c9YSR7UUsllOv7cM-LgVhCHseh1t1hvwYIig=w60-h60-c-rp-mo-br100 2x\" alt=\"Eternal Media profile picture\" loading=\"lazy\" \/> <\/div> <\/div> <\/div> <div class=\"ti-mob-row\"> <span class=\"ti-stars\"> <img loading=\"lazy\" decoding=\"async\" class=\"ti-star skip-lazy\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/> <\/span> <span class=\"nowrap\"><strong>5.0 Google<span class=\"ti-separator\"><\/span>29 reviews<\/strong><\/span> <\/div> <\/div> <\/div> <\/div> <\/div> <\/pre><style class=\"scss-content\">.ti-widget[data-layout-id='111'][data-set-id='soft'][data-pid='78673f980b25155eb8565ef3bb3'] .ti-header{border-color:#f3f3f3;background-color:#f3f3f3}.ti-widget[data-layout-id='111'][data-set-id='soft'][data-pid='78673f980b25155eb8565ef3bb3'] .ti-review-item>.ti-inner,.ti-widget[data-layout-id='111'][data-set-id='soft'][data-pid='78673f980b25155eb8565ef3bb3'] .ti-load-more-reviews-container .ti-load-more-reviews-button{background-color:#f3f3f3 !important}.ti-widget[data-layout-id='111'][data-set-id='soft'][data-pid='78673f980b25155eb8565ef3bb3']>.ti-widget-container>.ti-header,.ti-widget[data-layout-id='111'][data-set-id='soft'][data-pid='78673f980b25155eb8565ef3bb3']>.ti-widget-container>.ti-footer{background-color:#f3f3f3 !important}.ti-widget[data-layout-id='111'][data-set-id='soft'][data-pid='78673f980b25155eb8565ef3bb3'] .ti-profile-img{border:2px solid #f3f3f3}<\/style><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30021f7d e-flex e-con-boxed e-con e-parent\" data-id=\"30021f7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27455b78 e-con-full e-flex e-con e-child\" data-id=\"27455b78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f489793 e-con-full e-flex e-con e-child\" data-id=\"f489793\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5949f795 e-con-full e-flex e-con e-child\" data-id=\"5949f795\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2753f elementor-widget elementor-widget-heading\" data-id=\"ee2753f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why work with Rowe &amp; Bear?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b489a56 elementor-widget elementor-widget-text-editor\" data-id=\"3b489a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search has never stood still, and neither do we. Since 2014, we&#8217;ve helped businesses increase their search visibility through strategies built around technical performance, useful content, relevance and long-term authority.<\/p><p>GEO builds on that experience while recognising that businesses are increasingly being discovered in different ways. Rather than focusing solely on where a website ranks, we consider how clearly your entire business is represented online and whether there is sufficient evidence for search engines and AI platforms to understand your expertise and relevance.<\/p><p>We don&#8217;t promise guaranteed mentions, citations or recommendations within ChatGPT or any other generative AI platform. No agency controls the responses these systems produce. Instead, we focus on strengthening the underlying signals that can improve your opportunity to be discovered and referenced.<\/p><p>Because GEO forms part of our wider search capability, we can combine it with SEO, AEO, content, digital PR, branding and web design rather than treating AI visibility as an isolated tactic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-627f4606 e-flex e-con-boxed e-con e-parent\" data-id=\"627f4606\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37655c66 e-con-full e-flex e-con e-child\" data-id=\"37655c66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4689911c elementor-widget elementor-widget-heading\" data-id=\"4689911c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64831b54 uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"64831b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-168' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"accordion\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-a7c70a9\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-a7c70a9 uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-6aa803202dff1\">What is GEO?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>GEO stands for Generative Engine Optimisation. It is the process of strengthening the content, authority and wider online signals that help generative AI systems understand a business, its expertise and its relevance to particular topics, products or services.\n<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-2678cde\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-2678cde uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-6aa803202e060\">What is the difference between GEO and SEO?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>SEO primarily focuses on improving organic visibility within traditional search engines. GEO considers how businesses and information are discovered, understood and represented within generative AI experiences. Many of the underlying signals overlap, so GEO works best alongside strong SEO rather than replacing it.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-ada5ad4\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-ada5ad4 uael-question-span\" tabindex=\"0\" id=\"uael-faq-3-6aa803202e092\">Does GEO replace SEO?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>No. Search engines remain an important discovery channel and strong SEO foundations can also contribute to generative search visibility. GEO extends that strategy to account for the growing use of generative AI during research and decision-making.\n<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-607076a\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-607076a uael-question-span\" tabindex=\"0\" id=\"uael-faq-4-6aa803202e0eb\">Can GEO help my business appear in ChatGPT?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>GEO can strengthen the content, authority and digital signals that may help AI systems understand and reference your business. However, no agency can guarantee that a business will appear in a particular ChatGPT response, citation or recommendation.\n<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-a2d6135\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-a2d6135 uael-question-span\" tabindex=\"0\" id=\"uael-faq-5-6aa803202e11c\">Can GEO help with Google AI Overviews?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>Yes, many of the principles involved in GEO, including authoritative content, clear business and brand signals, structured information and strong search foundations, can also support visibility within Google's AI-powered search experiences. However, inclusion within an AI Overview cannot be guaranteed.\n<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-bbfed23\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-bbfed23 uael-question-span\" tabindex=\"0\" id=\"uael-faq-6-6aa803202e14b\">Which AI platforms does GEO cover?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>The relevant platforms depend on your business and audience, but GEO can consider generative AI and AI-powered search experiences including ChatGPT, Google Gemini and AI search, Microsoft Copilot, Perplexity and other emerging platforms.\n<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-ebfa643\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-ebfa643 uael-question-span\" tabindex=\"0\" id=\"uael-faq-7-6aa803202e1e0\">What does a GEO campaign include?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Depending on your business, a GEO campaign may include an AI visibility audit, entity optimisation, content improvements, structured data, authority building, digital PR, citations and third-party mentions, competitor analysis and ongoing AI search monitoring. The exact strategy should be based on where your business currently appears and where the strongest opportunities exist.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-507739f\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-507739f uael-question-span\" tabindex=\"0\" id=\"uael-faq-8-6aa803202e218\">What does a GEO campaign include?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Depending on your business, a GEO campaign may include an AI visibility audit, entity optimisation, content improvements, structured data, authority building, digital PR, citations and third-party mentions, competitor analysis and ongoing AI search monitoring. The exact strategy should be based on where your business currently appears and where the strongest opportunities exist.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-c8a3432\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-c8a3432 uael-question-span\" tabindex=\"0\" id=\"uael-faq-9-6aa803202e24c\">How do you measure GEO performance?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>GEO measurement is still developing alongside the platforms themselves. Depending on the campaign, we may monitor brand mentions, citations, source visibility, competitor visibility, AI referral traffic and changes across important prompts and topics. These can be considered alongside traditional search performance and, most importantly, whether increased visibility contributes to enquiries and business growth.\n<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-147492d e-flex e-con-boxed e-con e-parent\" data-id=\"147492d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3204be e-con-full e-flex e-con e-child\" data-id=\"d3204be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-050d965 e-con-full e-flex e-con e-child\" data-id=\"050d965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24c6a2e e-con-full e-flex e-con e-child\" data-id=\"24c6a2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4862631 elementor-widget elementor-widget-heading\" data-id=\"4862631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building visibility in generative AI search\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9262b82 elementor-widget elementor-widget-text-editor\" data-id=\"9262b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is becoming another way customers discover and evaluate businesses. As that behaviour develops, businesses need to think beyond individual rankings and consider how clearly their expertise, reputation and authority are represented across the wider web.<\/p><p>Our approach to GEO combines strong SEO foundations with content, entity optimisation, authority building and external signals to strengthen how your business is understood online. The objective isn&#8217;t to manipulate AI systems or chase individual prompts, but to build a credible digital presence that gives your business the strongest possible opportunity to be discovered and referenced.<\/p><p>Combined with SEO and AEO, GEO forms part of a wider search strategy designed to help your business remain visible wherever customers choose to research, compare and make decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755e6120 e-flex e-con-boxed e-con e-parent\" data-id=\"755e6120\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e869a65 e-con-full e-flex e-con e-child\" data-id=\"3e869a65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a88e297 elementor-widget elementor-widget-heading\" data-id=\"a88e297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GEO services across the UK\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a4527 elementor-widget elementor-widget-text-editor\" data-id=\"39a4527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We provide Generative Engine Optimisation and wider search services to businesses across the UK. Whether you&#8217;re already investing in SEO, want to understand how your business currently appears in AI search or are looking to strengthen your visibility as customer behaviour changes, we can develop a GEO strategy around your business, market and commercial objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-384bdb72 e-con-full e-flex e-con e-child\" data-id=\"384bdb72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f62e90f e-flex e-con-boxed e-con e-parent\" data-id=\"2f62e90f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35d98fc2 e-con-full e-flex e-con e-child\" data-id=\"35d98fc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b55ce17 elementor-widget elementor-widget-heading\" data-id=\"2b55ce17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to improve your visibility in AI search?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8bbe81 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e8bbe81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791fdb74 elementor-widget elementor-widget-text-editor\" data-id=\"791fdb74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The way customers search is changing. Building visibility within generative AI requires more than optimising a few pages, it requires a clear, credible and authoritative presence across your website and the wider web.<\/p><p>Our GEO services combine Generative Engine Optimisation with proven SEO principles, content strategy and authority building to help ambitious businesses strengthen their visibility as AI becomes an increasingly important part of search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c516bce uael-mobile-button-halign-justify uael-button-stack-mobile uael-button-halign-left elementor-widget elementor-widget-uael-buttons\" data-id=\"1c516bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-dual-button-outer-wrap\">\n\t\t\t<div class=\"uael-dual-button-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-17c2ea4 uael-dual-button-0\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"https:\/\/roweandbear.co.uk\/discovery-call\/\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.0.text\" data-elementor-inline-editing-toolbar=\"none\">Book a Discovery Call<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-1fb310e uael-dual-button-1\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"tel:%2001745%20289325\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon- elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.1.text\" data-elementor-inline-editing-toolbar=\"none\">Call 01745 289325<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-103d3ea0 e-con-full e-flex e-con e-child\" data-id=\"103d3ea0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5d60e elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-35875 elementor-widget-form\" data-id=\"7a5d60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"43007\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7a5d60e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_4a977a9 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4a977a9\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTel\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_4a977a9]\" id=\"form-field-field_4a977a9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GEO | Generative Engine Optimisation Helping your business get found in AI search Explore This Service Book a Discovery Call AI visibility Build visibility across generative AI Entity authority Strengthen how AI understands your brand Content optimisation Create content AI can understand and reference Measurable growth Turn AI visibility into business opportunities The way people [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":40243,"parent":14366,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-43007","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages\/43007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/comments?post=43007"}],"version-history":[{"count":25,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages\/43007\/revisions"}],"predecessor-version":[{"id":43077,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages\/43007\/revisions\/43077"}],"up":[{"embeddable":true,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages\/14366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/media\/40243"}],"wp:attachment":[{"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/media?parent=43007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}