{"id":37627,"date":"2026-08-12T16:20:09","date_gmt":"2026-08-12T15:20:09","guid":{"rendered":"https:\/\/roweandbear.co.uk\/?page_id=37627"},"modified":"2026-08-28T12:43:32","modified_gmt":"2026-08-28T11:43:32","slug":"answer-engine-optimisation","status":"publish","type":"page","link":"https:\/\/roweandbear.co.uk\/cy\/capabilities\/seo\/answer-engine-optimisation\/","title":{"rendered":"AEO (Answer Engine Optimisation)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"37627\" class=\"elementor elementor-37627\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1deaf6 e-flex e-con-boxed e-con e-parent\" data-id=\"c1deaf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c74c2a1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c74c2a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AEO (Answer Engine Optimisation)\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c446432 elementor-widget elementor-widget-heading\" data-id=\"c446432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Helping your business get found in AI-powered search\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea83c50 uael-mobile-button-halign-left uael-button-stack-mobile uael-button-halign-left elementor-widget elementor-widget-uael-buttons\" data-id=\"ea83c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-dual-button-outer-wrap\">\n\t\t\t<div class=\"uael-dual-button-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-6184092 uael-dual-button-0\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"#service\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.0.text\" data-elementor-inline-editing-toolbar=\"none\">Explore This Service<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-17c2ea4 uael-dual-button-1\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"https:\/\/roweandbear.co.uk\/discovery-call\/\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon- elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.1.text\" data-elementor-inline-editing-toolbar=\"none\">Book a Discovery Call<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2aafc1 elementor-widget elementor-widget-shortcode\" data-id=\"c2aafc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div data-src=\"https:\/\/cdn.trustindex.io\/loader.js?eff92f980b83149f3e5695a891e\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24b436f1 e-flex e-con-boxed e-con e-parent\" data-id=\"24b436f1\" data-element_type=\"container\" data-e-type=\"container\" id=\"service\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6856ab0 e-con-full e-flex e-con e-child\" data-id=\"6856ab0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7757b6ff elementor-widget elementor-widget-text-editor\" data-id=\"7757b6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search is changing. People are increasingly using AI-powered platforms and answer engines to research businesses, compare services and find answers without relying solely on traditional Google search results.<\/p><p>Our AEO services help businesses improve their visibility across AI-powered search by making their websites, content and wider online presence easier for answer engines to understand, trust and reference.<\/p><p>From strengthening your website content and authority to improving how clearly your business, services and expertise are represented online, we help prepare your business for the next generation of search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148c0e9 e-flex e-con-boxed e-con e-parent\" data-id=\"148c0e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64a95f01 e-con-full e-flex e-con e-child\" data-id=\"64a95f01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17a9587b elementor-widget elementor-widget-heading\" data-id=\"17a9587b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why AEO matters\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a17f682 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a17f682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57db1014 e-con-full e-flex e-con e-child\" data-id=\"57db1014\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cefd69 elementor-widget elementor-widget-text-editor\" data-id=\"22cefd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The way people search for information online is evolving. Traditional search engines remain incredibly important, but customers are increasingly asking detailed questions through AI-powered search experiences and expecting immediate, useful answers.<\/p><p>Answer Engine Optimisation (AEO) focuses on making your business and its content easier for these systems to understand and reference when responding to relevant questions.<\/p><p>This doesn&#8217;t mean replacing <span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/roweandbear.co.uk\/capabilities\/seo\/\">SEO<\/a><\/span>. Strong SEO foundations remain essential. AEO builds on those foundations by focusing more closely on clear answers, structured information, authority, entities and the wider signals that help search and AI systems understand your business.<\/p><p>For businesses, this creates a new opportunity to build visibility beyond traditional rankings and be present wherever potential customers are searching for answers.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5191d78c e-flex e-con-boxed e-con e-parent\" data-id=\"5191d78c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;429cf65&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-736cff1 e-con-full e-flex e-con e-child\" data-id=\"736cff1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-74962be4 e-con-full e-flex e-con e-child\" data-id=\"74962be4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf476b4 elementor-widget elementor-widget-heading\" data-id=\"cf476b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes an effective AEO strategy?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6c910 elementor-widget elementor-widget-text-editor\" data-id=\"5c6c910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Successful AEO isn&#8217;t about adding a few FAQs to your website or mentioning AI throughout your content. It requires a structured approach that makes your business, expertise and information easier for answer engines to understand and trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66d2b59c e-con-full e-flex e-con e-child\" data-id=\"66d2b59c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc602d0 elementor-widget elementor-widget-heading\" data-id=\"4dc602d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear, useful answers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcf706 elementor-widget elementor-widget-text-editor\" data-id=\"54dcf706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tContent should provide genuinely useful answers to the questions your potential customers are asking, with information presented clearly and naturally.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d2bc063 e-con-full e-flex e-con e-child\" data-id=\"1d2bc063\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10b54aa6 elementor-widget elementor-widget-heading\" data-id=\"10b54aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strong SEO foundations\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cab0c69 elementor-widget elementor-widget-text-editor\" data-id=\"6cab0c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technical SEO, crawlability, site structure, internal linking and content quality remain fundamental. AEO works alongside SEO rather than replacing it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41f277f9 e-con-full e-flex e-con e-child\" data-id=\"41f277f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f80fc53 elementor-widget elementor-widget-heading\" data-id=\"5f80fc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demonstrable expertise\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1817b26b elementor-widget elementor-widget-text-editor\" data-id=\"1817b26b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOriginal insights, experience, case studies, expert commentary and evidence help establish your business as a credible source of information.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-758730b5 e-con-full e-flex e-con e-child\" data-id=\"758730b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7e8227 elementor-widget elementor-widget-heading\" data-id=\"5c7e8227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Structured information\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3d7fc0 elementor-widget elementor-widget-text-editor\" data-id=\"7d3d7fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clear page structures, relevant schema markup and consistent business information help search engines and AI systems understand the meaning and context of your content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35cdbbcf e-con-full e-flex e-con e-child\" data-id=\"35cdbbcf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7907cfe1 elementor-widget elementor-widget-heading\" data-id=\"7907cfe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand authority\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef49c2 elementor-widget elementor-widget-text-editor\" data-id=\"8ef49c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour website isn&#8217;t the only signal that matters. Building a consistent and credible presence across the wider web can strengthen how search engines and AI platforms understand your business.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3809121b e-con-full e-flex e-con e-child\" data-id=\"3809121b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-791135c9 elementor-widget elementor-widget-heading\" data-id=\"791135c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuous optimisation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711f714d elementor-widget elementor-widget-text-editor\" data-id=\"711f714d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI-powered search is developing rapidly. An effective AEO strategy needs to evolve alongside changing platforms, search behaviour and emerging opportunities.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7ca007 e-flex e-con-boxed e-con e-parent\" data-id=\"b7ca007\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-402d4d54 e-con-full e-flex e-con e-child\" data-id=\"402d4d54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15905c14 elementor-widget elementor-widget-heading\" data-id=\"15905c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our AEO services\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545b54ac elementor-widget elementor-widget-text-editor\" data-id=\"545b54ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every AEO strategy is tailored to your business, industry and existing search presence. Depending on your requirements, our Answer Engine Optimisation services may include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b34a93 elementor-widget elementor-widget-ucaddon_content_carousel_new\" data-id=\"78b34a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_content_carousel_new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Content Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/roweandbear.co.uk\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/roweandbear.co.uk\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/roweandbear.co.uk\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='fancybox-css' href='https:\/\/roweandbear.co.uk\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/fancybox3\/jquery.fancybox.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Content Carousel *\/\n\n.ue-content-carousel{\n  min-height:1px;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-item{\n  transition:0.3s;\n  position:relative;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .carousel-image{\n  transition:0.3s;\n  background-position:center; \n  background-repeat:no-repeat;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_image_carousel_content-wrapper{\n  width: 100%;\n}\n\n#uc_content_carousel_new_elementor_78b34a93{\n  position:relative;\n  min-height:1px;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-content-holder{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-btn-holder{\n  margin-top:auto;\n}\n\n  #uc_content_carousel_new_elementor_78b34a93 .owl-nav .owl-prev, #uc_content_carousel_new_elementor_78b34a93 .owl-nav .owl-next{\n    position:absolute;\n    display:flex;\n    align-items: center;\n    justify-content: center;\n    text-align:center;\n    overflow:hidden;\n  }\n  #uc_content_carousel_new_elementor_78b34a93 .owl-nav svg{\n    width:1em;\n    height:1em;\n  }\n  #uc_content_carousel_new_elementor_78b34a93 .owl-nav .disabled{\n    display: none;  \n  }\n\n#uc_content_carousel_new_elementor_78b34a93 .owl-dots {\noverflow:hidden;\ntext-align:center;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_image_carousel_container_holder{\n  overflow:hidden;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_more_btn{  \n    display:inline-block;\n  text-decoration:none;\n  text-align:center;\n  transition:0.3s;\n}\n\n\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_date{\n  color:gray;\n  padding-top:10px;\n  text-style:italic;\n}\n\n\n\n\n\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-btn-inner-wrapper{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue-btn-inner-wrapper svg{\n  height:1em;\n  width:1em;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_image_carousel_placeholder{\n  position:relative;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .ue_img_link{\n  display:block;\n  position:absolute;\n  top:0px;\n  right:0px;\n  left:0px;\n  bottom:0px;\n}\n\n\/* start creative button hover styles *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_content{\n  display: flex;\n  flex-wrap: wrap;\n}\n\n\/* GENERAL BUTTON STYLING *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_button {\n  overflow:hidden;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_button,\n#uc_content_carousel_new_elementor_78b34a93 .uc_button::after {\n\ttransition: all 0.3s;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_button {\n  position: relative;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_button span{\n  z-index: 2;\n  position: relative;\n  display: block;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_button::before,\n#uc_content_carousel_new_elementor_78b34a93 .uc_button::after {\n  content: '';\n  position: absolute;\n  z-index: 1;\n}\n\n\/* BUTTON 1 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-1::after {\n  height: 0;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-1:hover:after {\n  height: 100%;\n}\n\n\/* BUTTON 7 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-7::after {\n  height: 0;\n  left: 0;\n  bottom: 0;\n  width: 100%;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-7:hover:after {\n  height: 100%;\n}\n\n\/* BUTTON 2 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-2::after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 0;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-2:hover:after {\n  width: 100%;\n}\n\n\/* BUTTON 6 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-6::after {\n  height: 100%;\n  right: 0;\n  top: 0;\n  width: 0;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-6:hover:after {\n  width: 100%;\n}\n\n\/* BUTTON 3 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-3::after {\n  height: 0;\n  left: 50%;\n  top: 50%;\n  width: 0;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-3:hover:after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n\/* BUTTON 4 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-4::before {\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-4::after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-4:hover:after{\n  height: 0;\n  left: 50%;\n  top: 50%;\n  width: 0;\n}\n\n\/* BUTTON 5 *\/\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-5 {\n  overflow: hidden;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-5::after {\n  height: 100%;\n  left: -100%;\n  top: 0;\n  transform: skew(50deg);\n  transition-duration: 0.6s;\n  transform-origin: top left;\n  width: 0;\n}\n\n#uc_content_carousel_new_elementor_78b34a93 .uc_btn-5:hover:after {\n  height: 100%;\n  width: 200%;\n}\n\/* end styles *\/\n#uc_content_carousel_new_elementor_78b34a93_item1 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item2 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item3 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item4 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item5 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item6 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item7 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item8 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item9 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item10 .carousel-image{\n  background-image:url();\n}\n#uc_content_carousel_new_elementor_78b34a93_item11 .carousel-image{\n  background-image:url();\n}\n\n\n<\/style>\n\n<div class=\"ue-content-carousel\" >\n  <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper   \" id=\"uc_content_carousel_new_elementor_78b34a93\" data-lightbox=\"false\" data-equal-height=\"false\"  >\n    <div id=\"uc_content_carousel_new_elementor_78b34a93_item1\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">AEO strategy<\/h3>\n                      \n          <div class=\"ue-text\">Develop a tailored strategy for improving your visibility across answer engines, AI-powered search and emerging search experiences.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item2\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">AI search visibility audit<\/h3>\n                      \n          <div class=\"ue-text\">Assess how your business is currently represented across search and identify opportunities to improve your visibility within AI-generated answers.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item3\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Content optimisation<\/h3>\n                      \n          <div class=\"ue-text\">Structure and improve existing website content so important information and answers are clear, useful and easy to understand.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item4\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Question and topic research<\/h3>\n                      \n          <div class=\"ue-text\">Identify the questions, topics and conversations your potential customers are searching for throughout their buying journey.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item5\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Entity optimisation<\/h3>\n                      \n          <div class=\"ue-text\">Strengthen the signals that help search engines and AI systems understand who your business is, what you do and the topics you're associated with.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item6\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Structured data<\/h3>\n                      \n          <div class=\"ue-text\">Implement appropriate structured data to provide search engines with additional context about your business, services and website content.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item7\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Authority building<\/h3>\n                      \n          <div class=\"ue-text\">Strengthen your online authority through high-quality content, digital PR, citations, backlinks and trusted third-party mentions.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item8\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Content strategy<\/h3>\n                      \n          <div class=\"ue-text\">Build content around the topics and questions that demonstrate expertise and strengthen your authority within your industry.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item9\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Existing content review<\/h3>\n                      \n          <div class=\"ue-text\">Review existing pages and articles to identify opportunities to improve clarity, relevance, structure and answer-focused content.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item10\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">AI search monitoring<\/h3>\n                      \n          <div class=\"ue-text\">Monitor how your brand and important topics appear across relevant AI-powered search experiences and identify emerging opportunities.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n<div id=\"uc_content_carousel_new_elementor_78b34a93_item11\" class=\"uc_image_carousel_container_holder ue-item\">\n  \n  \n      <div class=\"uc_image_carousel_content content-padding ue-content-holder\">\n\n              <div class=\"uc_image_carousel_content-wrapper\">\n                                    <h3 class=\"ue-title\">Ongoing AEO optimisation<\/h3>\n                      \n          <div class=\"ue-text\">Continually refine your content, authority and search strategy as AI-powered search and user behaviour continue to evolve.\n<\/div>                  <\/div>\n        \n      \n      \n    <\/div>  <\/div>\n\n  <\/div>\t\n<\/div>\n<!-- end Content Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-453d5c23 e-flex e-con-boxed e-con e-parent\" data-id=\"453d5c23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f293b22 elementor-widget elementor-widget-heading\" data-id=\"7f293b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our AEO approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407909ff elementor-widget elementor-widget-text-editor\" data-id=\"407909ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every AEO campaign starts with understanding your business before deciding what needs to change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf53bc8 elementor-widget elementor-widget-ucaddon_vertical_curve_timeline\" data-id=\"4cf53bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_vertical_curve_timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Vertical Curved Timeline -->\n\n<style>\/* widget: Vertical Curved Timeline *\/\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8.ue-container{\n  width: 100%;\n  display: flex;\n  align-items: center;\n}\n\n\/* Timeline Container *\/\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-timeline {\n  width:100%;\n  margin: 0 auto;\n  padding: 0 20px;\n}\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-item-image{\n  overflow:hidden;\n}\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-item-image img{\n  width:100%;\n  height: 100%;\n  transition:0.3s;\n}\n\n\/* Card container *\/\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card {\n  position: relative;\n  display: flex;\n}\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-slno{\n  border-radius: 50%;\n  position: absolute;\n  top: 50%;\n  left: 0;\n  transform: translate(-50%, -50%);\n  display: grid;\n  place-content: center;\n}\n\n\/* setting padding based on even or odd *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd) {\n    padding: 30px 0 30px 30px;\n  }\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) {\n    padding: 30px 30px 30px 0;\n  }\n  \/* Global ::before *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card::before {\n    content: \"\";\n    position: absolute;\n    width: 50%;\n  }\n\n  \/* Setting the border of top, bottom, left *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd)::before {\n    left: 0px;\n    top: -9px;\n    bottom: -9px;\n    border-width: 9px 0 9px 9px;\n    border-radius: 20px 0 0 20px;\n  }\n\n  \/* Setting the top and bottom to \"-9px\" because earlier it was out of a pixel in mobile devices *\/\n  @media only screen and (max-width: 400px) {\n    #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd)::before {\n      top: -9px;\n      bottom: -9px;\n    }\n  }\n\n  \/* Setting the border of top, bottom, right *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even)::before {\n    right: 0;\n    top: 0;\n    bottom: 0;\n    border-width: 9px 9px 9px 0;\n    border-radius: 0 20px 20px 0;\n  }\n\n  \/* Removing the border if it is the first card *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:first-child::before {\n    border-top: 0;\n    border-top-left-radius: 0;\n  }\n\n  \/* Removing the border if it is the last card  and it's odd *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:last-child:nth-child(odd)::before {\n    border-bottom: 0;\n    border-bottom-left-radius: 0;\n  }\n\n  \/* Removing the border if it is the last card  and it's even *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:last-child:nth-child(even)::before {\n    border-bottom: 0;\n    border-bottom-right-radius: 0;\n  }\n\n  \/* Information about the timeline *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-info {\n    display: flex;\n    border-radius: 10px;\n    padding: 10px;\n    width: 100%;\n    position: relative;\n    z-index: 1;\n  }\n\n  \/* Title of the card *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-title {\n    position: relative;\n  }\n\n  \/* Timeline dot  *\/\n\n  \/* text right if the card is even  *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) {\n    text-align: right;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) .ue-item-image{\n    margin-left: auto;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) .ue-info{\n    padding-right: 20px;\n    margin-left: auto;\n  }\n\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd) .ue-info{\n    padding-left: 20px;\n  }\n\n  \/* setting dot to the left if the card is odd *\/\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd) > .ue-info > .ue-title::before {\n    left: -45px;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) > .ue-slno{\n    right: 0%;\n    left: auto;\n    transform: translate(50%, -50%);\n    margin-right:calc(9px\/2);\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(odd) > .ue-slno{\n    margin-left:calc(9px\/2);;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(1)::before{\n    height: 50%;\n    top: auto;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:last-child::before{\n    height: 50%;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-button-link{\n    width:fit-content;\n    z-index: 100;\n    display:inline-block;\n  }\n\n  #uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-card:nth-child(even) .ue-button-link {\n    margin-left:auto;\n  }\n\n\n\n#uc_vertical_curve_timeline_elementor_4cf53bc8 .ue-item-wrap{\n  width: 100%;\n}\n\n\n<\/style>\n\n<div id=\"uc_vertical_curve_timeline_elementor_4cf53bc8\" class=\"ue-container \" >\n  <div class=\"ue-timeline\">\n    <div class=\"ue-outer uc-items-wrapper\">              \n      <div class=\"ue-card elementor-repeater-item-8dbe58e\">\n  \n  <div class=\"ue-slno\">\n    1          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Discover<\/h3>            <div class=\"ue-description\">We begin by understanding your business, customers, competitors, services and the questions your audience is asking.\n<\/div>                        <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-9e4af2f\">\n  \n  <div class=\"ue-slno\">\n    2          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Audit<\/h3>            <div class=\"ue-description\">We review your website, content, search visibility and wider online presence to understand how clearly your business and expertise are represented.\n<\/div>                        <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-7d75fbe\">\n  \n  <div class=\"ue-slno\">\n    3          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Research<\/h3>            <div class=\"ue-description\">We identify important topics, questions, entities and search opportunities relevant to your customers and commercial goals.\n<\/div>                        <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-6f4999b\">\n  \n  <div class=\"ue-slno\">\n    4          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Optimise<\/h3>            <div class=\"ue-description\">We improve content, structure, technical foundations and authority signals to make your business easier for search and answer engines to understand.\n<\/div>                        <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-9cddb4a\">\n  \n  <div class=\"ue-slno\">\n    5          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Build authority<\/h3>            <div class=\"ue-description\">We strengthen the signals surrounding your business through expert content, case studies, citations, links and trusted third-party mentions.\n<\/div>                        <\/div>\n  <\/div>\n<\/div>\n<div class=\"ue-card elementor-repeater-item-0bbed11\">\n  \n  <div class=\"ue-slno\">\n    6          \n  <\/div>\n  \n  <div class=\"ue-info\">\n          \t\n    <div class=\"ue-item-wrap\">\n      <h3 class=\"ue-title\">Monitor and improve<\/h3>            <div class=\"ue-description\">AI search is constantly evolving. We monitor changes, identify new opportunities and continually refine your strategy.\n<\/div>                        <\/div>\n  <\/div>\n<\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n<!-- end Vertical Curved Timeline -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-521f512b e-flex e-con-boxed e-con e-parent\" data-id=\"521f512b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62b65831 e-con-full e-flex e-con e-child\" data-id=\"62b65831\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41ed1968 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"41ed1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">AEO &amp; SEO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ecce28 elementor-widget elementor-widget-heading\" data-id=\"42ecce28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AEO and SEO work together\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d02ded1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d02ded1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-687ab0c5 e-con-full e-flex e-con e-child\" data-id=\"687ab0c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f61c7cb elementor-widget elementor-widget-text-editor\" data-id=\"3f61c7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AEO isn&#8217;t a replacement for <span style=\"color: #ffffff;\">SEO<\/span>.<\/p><p>Traditional SEO focuses on helping your website become more visible within search engine results. AEO builds on those foundations by helping your content become easier for answer engines and AI-powered search experiences to understand, reference and use when responding to questions.<\/p><p>Many of the fundamentals overlap: technically sound websites, useful content, strong authority, clear site architecture and trustworthy information remain important.<br \/>The difference is how people are discovering that information.<\/p><p>By considering both SEO and AEO as part of your search strategy, your business can continue competing for traditional Google rankings while preparing for the growing role of AI-powered search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771f8dc uael-mobile-button-halign-left uael-button-stack-mobile uael-button-halign-left elementor-widget elementor-widget-uael-buttons\" data-id=\"771f8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-dual-button-outer-wrap\">\n\t\t\t<div class=\"uael-dual-button-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-17c2ea4 uael-dual-button-0\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"https:\/\/roweandbear.co.uk\/capabilities\/seo\/\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.0.text\" data-elementor-inline-editing-toolbar=\"none\">Explore SEO <\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b8a037 e-con-full e-flex e-con e-parent\" data-id=\"5b8a037\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;429cf65&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8fc43c5 e-con-full e-flex e-con e-child\" data-id=\"8fc43c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f9b0a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"75f9b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Companies &amp; organisations we are proud to work with<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a84bc0 white-logo uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"0a84bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:45,&quot;sizes&quot;:[]},&quot;slides_to_show&quot;:5,&quot;slides_to_show_tablet&quot;:3,&quot;slides_to_show_mobile&quot;:2,&quot;slides_to_scroll&quot;:1,&quot;slides_to_scroll_tablet&quot;:1,&quot;slides_to_scroll_mobile&quot;:1}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div data-image_carousel=\"{&quot;slidesToShow&quot;:5,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:1000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:2000,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;rtl&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:1}}]}\" class=\"uael-img-gallery-wrap uael-img-carousel-wrap uael-nav-none\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/03\/kellanova-logo.png\" class=\"attachment-full size-full wp-image-24509\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/03\/kellanova-logo.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/03\/kellanova-logo-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/03\/kellanova-logo-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/csm-security-web-design-client.png\" class=\"attachment-full size-full wp-image-18263\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/csm-security-web-design-client.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/csm-security-web-design-client-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/csm-security-web-design-client-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/williams-a-williams-logo.png\" class=\"attachment-full size-full wp-image-23210\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/williams-a-williams-logo.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/williams-a-williams-logo-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/williams-a-williams-logo-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-4\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/dicks-shoe-store-logo.png\" class=\"attachment-full size-full wp-image-23209\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/dicks-shoe-store-logo.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/dicks-shoe-store-logo-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/dicks-shoe-store-logo-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-5\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/monarch-solicitors-maketing-client.png\" class=\"attachment-full size-full wp-image-18264\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/monarch-solicitors-maketing-client.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/monarch-solicitors-maketing-client-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/monarch-solicitors-maketing-client-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-6\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/summit-fitness-marketing-logo-client.png\" class=\"attachment-full size-full wp-image-18267\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/summit-fitness-marketing-logo-client.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/summit-fitness-marketing-logo-client-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/summit-fitness-marketing-logo-client-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-7\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/retro-electro-logo-web-design-client.png\" class=\"attachment-full size-full wp-image-18272\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/retro-electro-logo-web-design-client.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/retro-electro-logo-web-design-client-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2022\/01\/retro-electro-logo-web-design-client-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-8\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/tech-tyfu-logo.png\" class=\"attachment-full size-full wp-image-23208\" alt=\"\" srcset=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/tech-tyfu-logo.png 800w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/tech-tyfu-logo-300x225.png 300w, https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/01\/tech-tyfu-logo-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86e18cb e-flex e-con-boxed e-con e-parent\" data-id=\"86e18cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d5063 elementor-testimonial--layout-image_stacked elementor-testimonial--skin-default elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"f8d5063\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;speed&quot;:2000,&quot;autoplay_speed&quot;:2000,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"1Website was not ranking and  SEO was non existent, fast forward 3 and a half years and we are now ranking Nationally in top spot for almost 20 niche searches and the website enquiries are responsible for over 50% sales.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2023\/02\/active-cctv-project.jpg\" alt=\"Adrian Standerwick\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Adrian Standerwick<\/span><span class=\"elementor-testimonial__title\">Director - Active CCTV<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"I could not recommend Rowe & Bear enough!!! The over all look of my website was above and beyond my expectations that was mostly down to Nathan helping me execute my vision.\nHighly recommended for an eccmmerce website\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/roweandbear.co.uk\/wp-content\/uploads\/2024\/04\/431629068_918656013595248_7789116643686192905_n-e1711971552420.jpg\" alt=\"Hannan Russell\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Hannan Russell<\/span><span class=\"elementor-testimonial__title\">Director -Dicks Shoe Store<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2af169 elementor-widget-mobile__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"d2af169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div data-src=\"https:\/\/cdn.trustindex.io\/loader.js?78673f980b25155eb8565ef3bb3\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30021f7d e-flex e-con-boxed e-con e-parent\" data-id=\"30021f7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27455b78 e-con-full e-flex e-con e-child\" data-id=\"27455b78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f489793 e-con-full e-flex e-con e-child\" data-id=\"f489793\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5949f795 e-con-full e-flex e-con e-child\" data-id=\"5949f795\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2753f elementor-widget elementor-widget-heading\" data-id=\"ee2753f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why work with Rowe &amp; Bear?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b489a56 elementor-widget elementor-widget-text-editor\" data-id=\"3b489a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search has never stood still, and neither do we.<\/p><p>At Rowe &amp; Bear, we&#8217;ve helped businesses improve their search visibility and achieve national #1 rankings through long-term SEO strategies. As the way people discover businesses continues to evolve, we&#8217;re applying the same strategic approach to AI-powered search and Answer Engine Optimisation.<\/p><p>We don&#8217;t treat AEO as a shortcut or promise guaranteed inclusion within AI-generated answers. Instead, we focus on strengthening the underlying signals that make your business easier to understand, more authoritative and more useful across modern search experiences.<\/p><p>AEO also forms part of our wider approach to business growth, allowing us to combine search strategy with web design, content, branding and digital marketing rather than treating each channel in isolation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-627f4606 e-flex e-con-boxed e-con e-parent\" data-id=\"627f4606\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37655c66 e-con-full e-flex e-con e-child\" data-id=\"37655c66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4689911c elementor-widget elementor-widget-heading\" data-id=\"4689911c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64831b54 uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"64831b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-168' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"accordion\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-cf9c2fb\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-cf9c2fb uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-6a95fee84a92d\">What is AEO?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>AEO stands for Answer Engine Optimisation. It is the process of improving your website, content and online presence to make your business easier for answer engines and AI-powered search experiences to understand and reference.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-dbf3c06\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-dbf3c06 uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-6a95fee84a9aa\">What is the difference between AEO and SEO?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>SEO primarily focuses on improving visibility within traditional search engine results. AEO focuses on helping your content and business become understandable and useful to platforms that provide direct or AI-generated answers. The two disciplines overlap significantly and work best together.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-f83d712\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-f83d712 uael-question-span\" tabindex=\"0\" id=\"uael-faq-3-6a95fee84a9f2\">Does AEO replace SEO?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>No. SEO remains an essential part of building online visibility. AEO builds on strong SEO foundations and prepares your business for changing search behaviour and the increasing use of AI-powered search.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-d8885d1\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-d8885d1 uael-question-span\" tabindex=\"0\" id=\"uael-faq-4-6a95fee84aa35\">Can AEO help my business appear in ChatGPT?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>AEO can strengthen the signals that make your business and content easier for AI-powered systems to discover, understand and reference. However, no agency can guarantee that a business will appear in a particular AI-generated response.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-8f65106\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-8f65106 uael-question-span\" tabindex=\"0\" id=\"uael-faq-5-6a95fee84aa70\">What does an AEO campaign include?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Depending on your business, AEO may include content optimisation, question research, structured data, entity optimisation, technical SEO, authority building, digital PR and ongoing AI search monitoring.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-a7c70a9\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-a7c70a9 uael-question-span\" tabindex=\"0\" id=\"uael-faq-6-6a95fee84aaab\">Do I need AEO if I already invest in SEO?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Potentially. AEO complements traditional SEO by considering how people increasingly discover information through answer engines and AI-powered search. We can assess your existing SEO strategy and identify where additional optimisation would be worthwhile.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-462c9b7\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"uael-question-462c9b7 uael-question-span\" tabindex=\"0\" id=\"uael-faq-7-6a95fee84aae9\">How do you measure AEO performance?<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Measurement is still evolving alongside AI search itself. Depending on the campaign, we may monitor brand mentions, citations, referral traffic, AI search visibility, traditional organic performance and the visibility of important topics and questions.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-147492d e-flex e-con-boxed e-con e-parent\" data-id=\"147492d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3204be e-con-full e-flex e-con e-child\" data-id=\"d3204be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-050d965 e-con-full e-flex e-con e-child\" data-id=\"050d965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24c6a2e e-con-full e-flex e-con e-child\" data-id=\"24c6a2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4862631 elementor-widget elementor-widget-heading\" data-id=\"4862631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building visibility beyond traditional search\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9262b82 elementor-widget elementor-widget-text-editor\" data-id=\"9262b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The way people search is changing. Potential customers are increasingly using AI-powered search experiences and answer engines to research businesses, compare services and find solutions without following a traditional Google search journey.<\/p><p>Our approach to AEO focuses on making your business easier for search engines and AI platforms to understand, trust and reference. That means creating clear, authoritative content, strengthening the signals around your expertise and structuring information so your business has the best opportunity to appear when relevant questions are being answered.<\/p><p>AEO works alongside traditional SEO rather than replacing it. By building strong search foundations while adapting to new ways people discover information, we can help your business remain visible as search continues to evolve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755e6120 e-flex e-con-boxed e-con e-parent\" data-id=\"755e6120\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e869a65 e-con-full e-flex e-con e-child\" data-id=\"3e869a65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a88e297 elementor-widget elementor-widget-heading\" data-id=\"a88e297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AEO services across the UK\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a4527 elementor-widget elementor-widget-text-editor\" data-id=\"39a4527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based in St Asaph, North Wales, we provide Answer Engine Optimisation and SEO services to businesses across the UK.<\/p><p>Whether you&#8217;re already investing in SEO, developing a new website or want to understand how AI-powered search could affect your business, we can help you build a search strategy designed for where search is heading next.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-384bdb72 e-con-full e-flex e-con e-child\" data-id=\"384bdb72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f62e90f e-flex e-con-boxed e-con e-parent\" data-id=\"2f62e90f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35d98fc2 e-con-full e-flex e-con e-child\" data-id=\"35d98fc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b55ce17 elementor-widget elementor-widget-heading\" data-id=\"2b55ce17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to prepare your business for the future of search?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8bbe81 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e8bbe81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791fdb74 elementor-widget elementor-widget-text-editor\" data-id=\"791fdb74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search behaviour is changing, but the fundamentals remain the same: provide useful information, demonstrate genuine expertise and make it easy for search platforms to understand why your business deserves to be visible.<\/p><p>Our AEO services combine Answer Engine Optimisation with proven SEO principles to help ambitious businesses strengthen their visibility across traditional and AI-powered search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c516bce uael-mobile-button-halign-justify uael-button-stack-mobile uael-button-halign-left elementor-widget elementor-widget-uael-buttons\" data-id=\"1c516bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-dual-button-outer-wrap\">\n\t\t\t<div class=\"uael-dual-button-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-17c2ea4 uael-dual-button-0\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"https:\/\/roweandbear.co.uk\/discovery-call\/\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.0.text\" data-elementor-inline-editing-toolbar=\"none\">Book a Discovery Call<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-button-wrapper uael-dual-button elementor-widget-button elementor-repeater-item-1fb310e uael-dual-button-1\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-sm elementor-button-link\" href=\"tel:%2001745%20289325\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon- elementor-button-content-wrapper uael-buttons-icon-\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon- elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text elementor-inline-editing\" data-elementor-setting-key=\"buttons.1.text\" data-elementor-inline-editing-toolbar=\"none\">Call 01745 289325<\/span>\n\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-103d3ea0 e-con-full e-flex e-con e-child\" data-id=\"103d3ea0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5d60e elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-35875 elementor-widget-form\" data-id=\"7a5d60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"37627\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7a5d60e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_4a977a9 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4a977a9\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTel\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_4a977a9]\" id=\"form-field-field_4a977a9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_b9f1fef elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_b9f1fef\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfcmZodAAAAAIGO3bfoqqXKNB_uM7gy4NYc0x3E\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AEO (Answer Engine Optimisation) Helping your business get found in AI-powered search Explore This Service Book a Discovery Call Search is changing. People are increasingly using AI-powered platforms and answer engines to research businesses, compare services and find answers without relying solely on traditional Google search results. Our AEO services help businesses improve their visibility [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":40243,"parent":14366,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-37627","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages\/37627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/comments?post=37627"}],"version-history":[{"count":5,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages\/37627\/revisions"}],"predecessor-version":[{"id":40257,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages\/37627\/revisions\/40257"}],"up":[{"embeddable":true,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/pages\/14366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/media\/40243"}],"wp:attachment":[{"href":"https:\/\/roweandbear.co.uk\/cy\/wp-json\/wp\/v2\/media?parent=37627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}