Just Axes


“10/10 for these guys!”

Just Axes is a specialist eCommerce website that has been created as a niche brand specifically selling a range of leading axes. We were excited when Just Axes approached us with their idea and wanted our help to bring their brand to life. We sat down and got to work in creating a leading niche axe brand within the outdoor industry.



A niche axe brand created.

We got to work researching the industry and competitors and created a modern brand that still has raw elements and textures to help resonate with its target audience, we wanted to make sure the clean and modern colours and designs could be mixed with wood and bark textures.

Website design

A Website that can be easily searched and responsive on all devices.

Branding and logo complete, we got to designing and developing Just Axes eCommerce website. We developed an eCommerce website that had a frictionless buying journey to make sure conversion would be high. The branding was incorporated into the new website and it was made the website had some depth by using wood textures mixed with clean colours and lines.


What the client had to say

"Nathan at Rowe & Bear helped bring my idea to life. They worked through every stage with me from branding to the completed website. I would highly recommend Rowe & Bear if you have an idea for an outdoor brand and need help to execute it professionally."
Chris Martin

Nathan Rowe