Active CCTV

Active CCTV, a prominent commercial CCTV supplier located in North Wales, approached us facing a significant digital challenge. Their existing website was professionally inadequate and failed to rank on Google for their targeted services.

We redesigned the website from the ground up, with a focus on improving SEO capabilities. Through building our relationship with Active CCTV, the project evolved beyond the initial website redesign, as we discovered new opportunities to expand their reach through targeted SEO.


Creating a professional, SEO optimised website

Challenge: Active CCTV faced the challenge of modernising its digital presence to better showcase its services and appeal to a targeted business audience. The existing website needed a comprehensive overhaul to improve usability, aesthetic appeal, and SEO performance to stand out in a competitive market.

Solution: We initiated the project with a deep dive into Active CCTV’s target audience, and market position. The objective was to create a website that not only looked professional but also performed exceptionally on search engines.

  • Visual and Functional Redesign: We developed a website that mirrors Active CCTV’s commitment to quality and security. The design features a clean, modern layout, intuitive navigation, and detailed service pages that cater specifically to commercial clients.
  • SEO-Driven Content: Key to the redesign was a strong focus on SEO from the outset. Through meticulous keyword research and competitor analysis, we crafted content that resonates with the target audience while improving Google rankings. Meta tags, headings, and image alt texts were optimised to enhance search visibility.

Comprehensive SEO Campaign for Sustained Success

Following the website launch, Active CCTV trusted Rowe & Bear to advance its SEO campaign, aiming to increase online visibility and drive business outcomes.

Challenge: The initial task was to build on the new website’s foundation and propel Active CCTV to the forefront of search engine results, ensuring it became the go-to provider for commercial CCTV solutions.

Solution: Our strategy encompassed exhaustive SEO research, including keyword analysis, competitor insights, and industry trends, to identify opportunities for Active CCTV.

  • Custom SEO Strategy: We tailored our approach to target specific commercial CCTV-related keywords and niches, optimising website content and structure while developing a strong backlink profile to enhance credibility and search rankings.
  • Measurable Results: Active CCTV’s dedication to the SEO strategy resulted in achieving the #1 ranking on Google for multiple commercial CCTV-related terms. This prominence led to a significant uptick in qualified web traffic and a corresponding increase in leads and customers.

A reinforced market position and continued growth

Outcome: The collaboration between Active CCTV and Rowe & Bear has redefined its market presence, translating online enhancements into tangible business growth. The reimagined website and strategic SEO efforts have not only solidified Active CCTV’s reputation as a leader in commercial CCTV solutions but also opened avenues for continued expansion and success in the digital domain.

Active CCTV now enjoys increased brand visibility, customer engagement, and market reach, underpinning its commitment to providing industry leading security solutions. Our ongoing partnership ensures Active CCTV remains at the forefront of Google searches for commercial CCTV related searches.

Does your business need help scaling through increased organic leads?

We can help. Through in-depth research on your current online visibility, competitors and industry keywords we can implement an SEO campaign to get you found on Google above your competitors.

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